Katie M.

About

I’m a product marketing and GTM strategist with 15 years of B2B tech experience—now consulting through ProductTide.co. I help startups and scale-ups get to market faster, with clearer messaging, stronger positioning, and smarter systems that actually scale. I partner with tech companies to fill the marketing gaps that stall growth—refining their go-to-market, clarifying their story, and building momentum that lasts beyond launch. Whether you're pre-product or post-pivot, I help you connect what you're building to the people who need it. Specializing in messaging, positioning, storytelling, and GTM execution, I turn complexity into clarity—and strategy into traction. From founder-led content to scalable campaigns, I bring the mix of strategy + hands-on help most teams are missing. I've worked across CRM, HR tech, fintech, cybersecurity, data storage, and integration platforms—helping B2B companies explain what they do, why it matters, and how it drives impact. Specialties: Product Marketing | Messaging & Positioning | Storytelling | Win-Loss Analysis | Market Research | Early Adopter Programs | Marketing Campaigns | Voice of the Customer | In-Person Workshops | Analyst Relations | Customer Acquisition & Retention | Sales Enablement | Customer Feedback Programs | Brand Management | Training Programs | Digital Marketing & Content Strategies | B2B Marketing Strategy | Analytics & KPIs | Agency and Vendor Management | Competitive Analysis | Cross-Functional Initiatives | Project Management | Budget Management | Pricing & Packaging | Customer Advisory Boards | Thought Leadership | Team Building

Experience

• Founder & Principal Consultant · ProductTide.coJuly 2020 – present

  Consults on product marketing and GTM strategies, helping startups and scale-ups with messaging, positioning, storytelling, and GTM execution. Specializes in B2B tech industries including CRM, HR tech, fintech, cybersecurity, and data storage.

• Senior Product Marketing Director · SugarCRMMay 2022 – September 2024

  Led product marketing, go-to-market strategies, and campaign management. Managed cross-functional teams, developed GTM assets, and drove revenue growth through targeted marketing initiatives.

• Senior Product Marketing Manager · Iron MountainAugust 2014 – November 2016

  Led product marketing efforts, managed product launches, and supported sales enablement for document management and data management solutions. Facilitated go-to-market strategies and improved product positioning.

• Senior Product Marketing & Content Manager · Blancco Technology GroupNovember 2016 – July 2020

  Managed product marketing strategies, content creation, and campaign execution. Led cross-functional initiatives to enhance product visibility and customer engagement in data erasure and secure data destruction markets.

Education

• University of VermontMaster’s Degree, English Language and Literature, General
• The University of Southern MississippiBachelor’s Degree, English Literature
• Copiah-Lincoln Community CollegeAssociate’s Degree, Communications (emphasis Public Relations)

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