Katie Wong

About

Hi, I’m Katie Wong! With a background in psychology, research, and digital storytelling, I specialize in understanding what drives people and translating that into effective marketing strategies. Whether it’s crafting compelling content or building lasting client relationships, I thrive at the intersection of creativity, analytics, and connection.

Experience

• Marketing Manager · Bishop + Young01-01-2026

  Own Shopify e-commerce performance, driving revenue and optimizing campaigns across brand, email, and social channels; coordinate cross-functional creative and marketing deliverables; manage brand partnerships and launches end-to-end to ensure on-brand execution.

• Marketing Intern / PR + Social Marketing Intern · Visit SLO CAL09-01-2025 – 12-01-2025

  Implemented automated email and social campaigns that increased engagement; drafted newsletters and partner communications; maintained a CRM of 1,000+ partners, analyzed campaign metrics, and prepared reporting decks to inform content planning. PR and social responsibilities included partner communications and event-focused outreach.

• Content Creator · YouTube01-01-2025 –

  Create culturally relevant video content generating 1.8M+ impressions and a 6K+ subscriber audience. Edit all video assets in Premiere, optimize hooks and captions, and drive watch-time, retention, and community engagement.

• Social Media Manager · Muse Markets04-01-2025 – 09-01-2025

  Drafted and scheduled daily social content across platforms, increasing engagement by 20 percent. On-site video at live events, quick-turn edits, and real-time story identification. Supported brand activations and event-day operations, aligned with brand identity.

• Client Relations & Marketing Intern · Lewis Financial SLO05-01-2025 – 08-01-2025

  Maintain CRM database, analyze campaign metrics, and prepare reporting decks to inform strategic content planning; contributed to client relations and marketing initiatives.

Education

• California Polytechnic State University-San Luis ObispoBachelor of Science in Psychology, Psychology

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