Lindsay Eisinger

About

With a robust background in economics and information systems from Siena College, this professional has carved a successful career in marketing and communications. Currently serving as a Marketing Manager at TD, they are responsible for crafting and implementing strategies to boost brand presence and customer engagement. Previously, they held roles at TD as an Associate Marketing Planning Manager and at Fingerpaint Group, where they advanced from Associate in Corporate Communications to Manager of Corporate Marketing/Communications. Their experience spans developing marketing plans, leading corporate initiatives, and supporting business development efforts. This blend of academic knowledge and practical experience equips them with a comprehensive understanding of the marketing landscape, making them a valuable asset in driving organizational growth and communication excellence.

Experience

• Marketing Manager · TD02-01-2023

  Create and execute marketing campaigns to be deployed to 1100+ TD Bank Branches, across print, digital, and activations Manage complex content strategy, localization, and targeting for in branch campaigns. Led development of complex capabilities to integrate creative pieces with external data sources to display real time product and offer information in store Collaborated across cross-functional teams to develop creative and campaign materials, working with product, creative, compliance and legal departments as well as external vendors

• Manager, Corporate Marketing/Communications · Fingerpaint Group05-01-2021 – 2022

  Played key role in creation of new corporate brand and omnichannel launch B2B campaign resulting in above average engagement rates, and 27% increase in website traffic Created and executed communications plans to announce acquisitions, new offerings and innovations, Liaise with external public relations firm to craft POVs on attractive topics and proactively secure media coverage across business and trade publications Managed annual strategic planning and campaign execution for promotions across display, social, digital, and events Over 2 years of experience managing junior team members and mentored colleagues new to the company

• Senior Associate, Marketing and Business Development · Fingerpaint Group01-01-2019 – 05-01-2021

  Supported the creation of sales presentations, increasing business with high-priority targets by 43% Conducted competitive research project to assess marketplace, inform value proposition and messaging for go-to market strategy

• Associate, Corporate Communications · Fingerpaint Group06-01-2017 – 01-01-2019

  As an Associate in Corporate Communications at Fingerpaint Group, assisted in corporate communication efforts and public relations activities.

Education

• Siena CollegeBachelor's degree, Economics Major, Information Systems & Multimedia Minors
• Corvinus University of BudapestEconomics

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