Kelly Karwowski

About

Hi! I'm Kelly—a copywriter, content creator, and creative thinker who loves turning ideas into words that connect, persuade, and sparkle. I'm an em dash lover (pre-AI), a fan of the Oxford comma, and a brand guideline enthusiast. When I'm not crafting copy for websites, emails, or social media, I'm behind yeehija & co, my handmade business where I craft home decor, trinkets, and jewelry for people who love the little things. I thrive where strategy meets creativity and precision meets personality. I'm accepting new freelance clients who need copywriting, editing, or content help.

Experience

• Proofreader · thINK communications group10-01-2024 – 05-01-2025

  As a Proofreader, contributed to ensuring the accuracy and quality of written content, likely involving reviewing and editing various documents for clarity and correctness.

• Communications Coordinator · Doylestown Health Foundation03-01-2024 – 10-01-2024

  Secured over $4,200 in gift-in-kind donations and boosted total auction revenue by 54%. Collaborated with the marketing team to launch the rebranded Doylestown health newsletter, reaching over 4,000 recipients. Supported the Senior Creative Manager and Special Events Manager in pre-event and post-event activities, including drafting invitation and program copy, designing menu cards, scripting, preparing name tags, coordinating photography, tracking attendance, and managing distribution. Researched and procured promotional items, overseeing their delivery and distribution. Assisted with donor acknowledgment and media promotion following events. Curated and edited emails within Raiser’s Edge, focusing on the event pipeline (registration, RSVP/save the date, reminder, what to expect, and thank you emails). Proofread content for Marketing and Public Relations, including blogs, newsletters, and press releases. Researched and compiled proposals detailing various auction platforms for the annual golf classic. Developed documentation and a “beginner’s binder” outlining essential processes and foundational information for coordinators. Facilitated numerous gift-in-kind donations from community organizations. Triaged and personally responded to inquiries and feedback from e-communications. Provided general administrative support, including spreadsheet creation, handling foundation inquiries, maintaining a library of logos, signatures, photos, and print collateral, and assisting with various office and event tasks.

• Event Marketing Manager · Greenshades Software11-01-2022 – 02-01-2023

  Ensured accurate and timely payment of all invoices through diligent budget keeping. Maintained an up-to-date budget, detailing expenditures and ensuring financial accuracy. Developed Excel spreadsheets for each event, including action items, and communicated effectively with relevant stakeholders. Maintained and updated Sharepoint to reflect the latest information about events. Conducted research on industry events, and events related to specific products and verticals. Utilized the D365 CRM system for effective management of customer data. Standardized and documented the lead generation process following live events, webinars, and partner events. Devised and documented a webinar timeline, dictating roles and responsibilities for each team member. Collaborated with events management company and booth vendor to plan and execute events. Updated event details in the Allbound platform. Ensured the accuracy of CRM, managed lead lists, created new campaigns, and provided details to SDRs for follow-up. Led the webinar strategy, overseeing the creation of decks, editing slides, and utilizing the GoTo Webinar for seamless execution.

• Content Marketing Manager · Greenshades Software09-01-2021 – 11-01-2022

  Curated unique content addressing present industry trends and updates related to products. Conducted research and facilitated two case studies showcasing effective implementation. Formulated a feature campaign with consideration of Covid-19 regulations/mandates, specifically for certification management. Developed a Year-End Forms campaign featuring six webinars, six recap blogs, and one e-book. Worked jointly with the marketing team to devise social campaigns in line with industry holidays and events. Partnered with the team to establish a branding guide encompassing product names, industry terms, acronyms, and grammar, among other elements. Created and executed a social strategy for post-webinar engagement, encompassing a recap blog and social posts. Revised and published press releases, ensuring accurate and timely distribution.

• Marketing Intern · Mac IT Solutions LLC05-01-2020 – 07-01-2021

  Maintained a weekly Instagram presence to engage followers. Developed a social media content calendar to streamline content creation and delivery. Collaborated on the design and copywriting for pages on a newly launched website. Devised a marketing plan utilizing industry resources to inform strategy. Produced marketing materials using Canva. Reviewed and edited written content for clarity and effectiveness. Initiated efforts to enhance SEO for blog posts and longer-form content through internal linking, keyword optimization, and other techniques.

Education

• Temple UniversityBachelor of Arts - BA, Advertising
• Bucks County Community CollegeAssociate of Arts - AA, Business Administration and Management

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