Kelsee Kerr

About

Hello! I'm Kelsee. With 10+ years of experience in marketing, my experience spans across social media management, influencer strategy, event management and community building. Thriving in fast-paced environments, my strengths lie within in problem solving, creative thinking and internal & external relationship management. I am passionate about 360 degree marketing and finding ways to maximise each touch point.

Experience

• Creative Marketing - Social Media, Influencer, Community & Content · Sony Australia & New Zealand2021-04 – Present

  Responsible for end-to-end management of 9x brand social media channels, community management, influencer strategy and content development. Social media highlights: -32% increase in followers across Sony ANZ FB & IG channels within 9 months -Grew TikTok following to 100k+ followers within 6 months of launching with a goal of reaching Gen-Z audience Influencer strategy highlights: -Built camera launch strategy around influencer promotion, which saw 39 million organic impressions and 92k CRM signups for during the launch of key models -Developed & implemented audio ambassador program which saw 14 million+ organic impressions during its first year -Ideated and implemented ‘Friends of Sony’ program which sees an average of 500k monthly organic impressions on influencer channels Community highlights: -Developed and managed communities of content creators and Sony fans (5,000+ members) -End-to-end management of 15+ community events per calendar year Content highlights: -Worked alongside external agencies to develop content for local & global campaigns -Collaborated with global HQ to develop and create social media content strategy which saw a 4-5x uplift in content views and 3x growth in local audience on a global channel -Developed Instagram content strategy around local social media content creators to grow 18-25yr old audience resulting in 3% growth YoY

• Social Media & Events Coordinator ANZ · Sony Australia & New Zealand2018-09 – 2021-04

  Worked in a team to deliver all small and large scale events across Sony ANZ, as well as end-to-end management of 8x social media channels. Event highlights: -Ideated and developed intimate (5 pax) to large scale (500+ pax) events to achieve business objectives -Budget management of events up to $1.5 million Social media highlights: -Worked alongside an external agency to re-develop social media strategy across all platforms -Community management of 5,000+ members, generating $500k average yearly sales

• Area Marketing Executive · Stamford Hotels and Resorts2017-06 – 2018-09

  Responsible for online & offline marketing strategy for two hotels and six food and beverage outlets. In this role I managed a team of four staff. Role highlights: -Developed a social media ad strategy to sell out events at a 10x increase YoY -Used market trends to develop promotional menu items which saw a 55% lift in lunch sales at the restaurant -Built and implemented influencer strategy at the infancy of influencer marketing -Collaborated with Nutella to uplift seaside winter hotel stays by 30% during collaboration period

• Social Media & Marketing Manager · Anthonys Fine Jewellery2016-08 – 2017-06

  During my tenure I was responsible for all online & in-store marketing activity and the development of a sub-brand. Role highlights: -Identified unreached market segment and assisted in the development of a new sub-brand to reach this audience, generating $100k revenue within 6 months of launch -Developed & implemented CRM strategy & email marketing -Ideated seasonal marketing campaigns which saw an average of 20% uplift in sales YoY during campaign periods

• Editorial Contributor · MTV Australia2015-05 – 2017-04

  Freelance role responsible for pitching, writing and editing articles to be published on MTV.com.au. I primarily wrote for MTV Travel and MTV Style. Required to jump on stories as they were being broken, and generate “filler” content on slower news days

• Just Jeans Store Manager · Just Group2013-10 – 2016-08

  This position saw me managing a team of five staff members in a key CBD location.

• Marketing Coordinator · eStorm Australia Pty Ltd2014-07 – 2016-02
• Public Relations Intern · Stage Addiction2015-05 – 2015-07

  Clients include: Geordie Shore cast, Vanderpump Rules cast, The Only Way is Essex Cast, Emily Williams, Melissa Tkautz and many more.

Education

• Bond UniversityBachelor of Communications, Communication and Media Studies

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