Kevin Montgomery

About

With a post-graduate certificate in Sports and Event Marketing from George Brown College and an advanced diploma in Marketing from Fanshawe College, this professional has a strong educational background. Their career spans various roles in digital and growth marketing, including positions at PlayOJO, Sportsbox AI, Tonal, and Curate. As the Senior Digital Marketing Manager at PlayOJO, they managed digital marketing initiatives for the Canadian market. Their experience also includes leading growth marketing efforts at Sportsbox AI and overseeing growth initiatives at Curate. With a track record of managing performance marketing strategies and growth marketing activities, they have honed their skills in driving business growth. Their expertise in digital marketing, combined with a solid educational foundation, positions them as a seasoned professional in the marketing industry.

Experience

• Country Manager - Canada · PlayOJO07-01-2023

  As Country Manager for PlayOJO Canada, Kevin oversees all business and marketing activities, driving brand growth and market expansion in one of the fastest-growing iGaming markets. With a strong strategic vision, he has led the brand to consecutive years of double-digit YoY growth, successfully scaling both the team and marketing efforts to establish PlayOJO as a dominant player in the space. Managing over $25M in annual marketing spend across TV, Radio, Digital, Paid Social, CTV, and more, Kevin has built and executed high-impact growth initiatives that drive user acquisition, engagement, and brand awareness. His expertise in data-driven marketing, influencer partnerships, and B2B collaborations has allowed PlayOJO to maximize performance while optimizing campaigns for efficiency and ROI. By leveraging a mix of traditional and digital media channels, he has helped expand market share and solidify the brand’s position in a competitive industry.

• Director of Growth Marketing · Sportsbox AI07-01-2022 – 06-01-2023

  As the Director of Growth and first marketing hire, Kevin built and executed a comprehensive paid and organic marketing strategy across social media, email, influencer partnerships, and B2B channels. He played a pivotal role in launching and scaling the Sportsbox 3D Golf app, driving it to over 10,000 consumer downloads while also growing a robust network of 500+ golf coaches and facilities actively using the product. Beyond acquisition, Kevin spearheaded brand-building efforts, growing the company’s digital presence to 10K YouTube subscribers and 24K Instagram followers, establishing Sportsbox AI as an authority in the sports tech space. His data-driven approach to campaign optimization ensured consistent growth, high engagement, and maximum ROI across all marketing initiatives.

• Growth Marketing Manager · Tonal06-01-2021 – 07-01-2022

  As a Growth Marketing Manager at Tonal, Kevin was responsible for the strategic planning and execution of multi-channel marketing initiatives, driving customer acquisition and revenue growth. He managed a diverse range of paid media channels, including programmatic advertising, Native, LinkedIn, Reddit, Direct Mail, and Snapchat, optimizing performance through data-driven strategies. In addition to overseeing paid channels, Kevin spearheaded the development of Tonal’s affiliate marketing program from the ground up. His leadership and strategic execution led to over $5 million in sales, significantly expanding Tonal’s reach and customer base. His ability to identify high-impact opportunities and scale marketing efforts played a key role in driving sustainable business growth.Managed growth marketing activities at Tonal.

• Director of Growth · Curate.07-01-2016 – 06-01-2021

  As the Director of Growth, Kevin led multi-channel acquisition efforts, managing over $20M in annual ad spend across e-commerce, casual gaming, social, and iGaming verticals. He spearheaded strategic campaign optimization, leveraging data analytics and programmatic advertising to drive scalable user growth. Additionally, Kevin managed and mentored a team of six, ensuring seamless execution of client campaigns while reporting directly to executive leadership. His role required a deep understanding of mobile marketing trends, ad tech platforms, and performance metrics to maximize ROI for Curate Mobile’s diverse client portfolio.

Education

• George Brown CollegePost Grad Certificate, Sports and Event Marketing
• Fanshawe CollegeAdvanced Diploma, Marketing

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