Keyue Chen

About

With a Bachelor's degree in Media, Culture, and Communication and a Master's degree in Integrated Marketing from New York University, this professional has a strong educational background. They also attended the New York University in Paris and the Affiliated High School of South China Normal University. Their experience includes roles such as Marketing Team at DROM, Global Marketing at APCO Worldwide, Account Executive at Condé Nast, Media Marketing at GAC FCA Automobiles, and Corporate Social Responsibility at Tencent. In these positions, they have demonstrated skills in event coordination, promotional efforts, press release drafting, social media management, and marketing campaign development. Their expertise extends to media relations, content creation, and market analysis. This individual's diverse experience and educational qualifications make them a well-rounded professional in the field of marketing and communications.

Experience

• Marketing Team · DROM01-01-2023 – 03-01-2023

  Coordinated live music performances with artists and elevated event visibility by crafting engaging event pages on the DROM website using Wordpress; Energized promotional efforts by designing event flyers and monthly event calendars using Adobe Photoshop and Illustrator; Spearheaded the press release for the Turkey Earthquake Fund Raising Concert, securing extensive media coverage through local media and influencer outreach

• Global Marketing · APCO Worldwide06-01-2022 – 08-01-2022

  Wrote and pitched various press releases to media outlets such as Bloomberg, WSJ, NYT, Forbes; pitched podcasts and coordinated webinars; Created Twitter and LinkedIn social posts for the ESG Report and thought leadership articles; Designed banner for the July issue of Stay Ahead Newsletter for distribution on the APCO website and social media; Drafted weekly media report and industry report.

• Account Executive · Condé Nast05-01-2021 – 08-01-2021

  Developed the marketing campaign proposal for GQ x Rolexs 2021 Perpetual Planet project covering social, digital and influencer marketing; Coordinated the social media launch for the August 2021 GQ cover story; Managed 10 client accounts, curated proposal decks, post-buy summaries and showcases; arranged weekly press releases on the GQ website.

• Media Marketing · GAC FCA Automobiles09-01-2020 – 11-01-2020

  Constructed media placement and sponsorship plans based on department budget chart and the 2021 tv programming of the streaming platform iQiyi; Participated in analysis and preparation of digital advertising buying with TikTok; Managed a customer relationship event of over 300 customers covering 20 marketing gifting event.

• Corporate Social Responsibility · Tencent06-01-2020 – 09-01-2020

  Operated two social media accounts daily; wrote, edited, and published social media articles; Conducted company and industry CSR research and drafted for the annual CSR performance report.

Education

• New York UniversityMaster's degree, Integrated Marketing
• New York UniversityBachelors Degree, Media, Culture, and Communication
• New York University in Paris
• The Affiliated High School of South China Normal UniversityHigh School Diploma
• Georgetown UniversitySummer School, International Relations and Affairs, Acting

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