Kiara Reyes Rivera

About

Hi there! My name is Kiara Reyes-Rivera, and I am an experienced Office Administration professional, who previously worked as Director of Administration at Alpha Omicron Pi Fraternity and as Marketing VP for the Italian Club at USF where I have gained lots of experience in Social Media, Media and Digital Media skills in my 1 year of experience. I am a student of IE Business School in the Digital Marketing and Analytics Masters program. I am seeking employment opportunities in Brand Management, Marketing, and Product Marketing. My interests include Pilates, reading, and daily walks. Dependable and hardworking, I can pick up new skills and methods of working with ease while applying previously learned skills efficiently. Skills and specialties: Marketing, Campaigning, Marketing Strategy, Media, Reasoning Skills, Analytical Skills, Communication Skills, Critical Thinking, Analytical Aptitude, Communication Oriented, Detail Orientation, Interpersonal Skills.

Experience

• Social Media & Campaign Assistant · U.S. Department of Veterans Affairs10-01-2022 – 12-01-2023

  Supported the execution of multi-channel marketing campaigns targeting veterans and their families, with a focus on LinkedIn and Instagram. Designed digital assets and wrote copy tailored to each platform while maintaining a consistent and professional brand voice. Utilized Google Analytics to monitor campaign performance, contributing to strategic optimizations that improved user engagement. Worked cross-functionally with communications, design, and operations teams to ensure seamless coordination of campaign timelines. Managed internal folders and documentation for all marketing assets, streamlining future campaign planning and reporting processes.

• Marketing Strategist (Volunteer) · Connect Me05-01-2023 – 12-01-2023

  Spearheaded the development of digital content for LinkedIn and Instagram, resulting in a 30% increase in audience engagement within 6 months. Created and maintained a comprehensive content calendar to ensure consistency across social platforms and align with campaign goals. Conducted market and community research to identify relevant trends, shaping messaging that resonated with the organization’s audience. Tracked and analyzed post-performance metrics, providing insights that informed data-driven improvements to future campaigns. Collaborated with leadership to refine digital strategy and ensure alignment with nonprofit mission and values.

• VP of Marketing · Italian Club of USF08-01-2022 – 05-01-2023

  Designed all promotional materials in Canva, including flyers, banners, and social graphics for club events and announcements. Led social media strategy and day-to-day management, resulting in a 40% increase in event attendance through improved visibility and engagement. Developed and executed event marketing plans, including timelines, content distribution, and follow-up communication. Organized outreach initiatives to connect with potential members and collaborators on campus, expanding the club’s network and presence. Ensured messaging across channels reflected club values and maintained consistent branding throughout.

Education

• IE Business SchoolMaster's degree, Digital Marketing and Analytics
• University of South FloridaBachelor of Arts - BA, Global Business with Marketing Concentration

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