Kimberly Giraldo

About

With a robust background in UX design and marketing, I have successfully navigated various leadership roles, including my current position as User Experience Manager at Jacuzzi Group. My journey began with a Bachelor's degree in Marketing from The University of Texas at San Antonio, followed by specialized UX Design training at HEC Montréal. As the CEO and Founder of Kimbokarrie, Inc., I spearheaded UX research and branding initiatives, enhancing customer engagement through innovative strategies. My tenure at Maui Mastermind as a UX and Content Strategy Specialist saw me lead a rebranding effort that resulted in a tenfold growth. Previously, I founded Rockin' Green, LLC, growing it to a $3M brand with international distribution before a successful exit. My expertise spans UX management, content strategy, and brand development, consistently driving growth and customer satisfaction across diverse markets.

Experience

• User Experience Manager, Content Manager - UX · Jacuzzi Group2021-05-01

  As a User Experience Manager and Content Manager - UX, responsible for overseeing user experience strategies and content management to enhance customer engagement and satisfaction.

• CEO/Founder - UX Design & Branding · Kimbokarrie, Inc2004-01-01

  Led UX research, prototyping, testing, wireframing, and writing for medium-sized corporations. Developed and implemented social media and marketing strategies, including social calendars for editorial staff. Set up and implemented CRM systems, enhancing response time and overall effectiveness of the customer service department. Spearheaded rebranding and redesign efforts to appeal to a younger market demographic. Implemented affiliate programs targeting key market influencers, collaborating with partners to achieve sales goals. Provided graphic design services, creating logos, sales promotions, memes, and other content for social platforms and websites. Managed Adwords, PPC, and retargeting campaigns. Hired and supervised sales staff to increase vendor penetration in the market.

• UX and Content Strategy Specialist · Maui Mastermind2018-05-01 – 2021-05-01

  Conducted UX research, prototyping, testing, wireframing, and writing for website and various internal/external programs. Led rebranding of coaching business to appeal to younger market, achieving 10X growth. Oversaw development and execution of email campaign to 200K readers, increasing open rate by 15%. Managed content strategy including blog posts, social posts, autoresponder series, and newsletters. Ghostwriter for CEO on syndicated columns for Inc.com, Forbes Magazine, CEO World, and Thrive Magazine.

• CEO/Founder · Rockin' Green, LLC2007-07-01 – 2016-03-01

  Founded and led company from ideation to implementation. Grew CPG brand in the natural products market to $3M in annual sales. Secured distribution in 2,000+ locations including Whole Foods, Kroger, and Buy Buy Baby. Expanded reach to over 10 countries globally. Successfully sold business.

Education

• HEC MontréalUX Design
• The University of Texas at San AntonioBachelor’s Degree, Marketing

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