Krista Shogren

About

Experienced Digital Senior Account Manager with a demonstrated history of working in the e-commerce industry.

Experience

• Head of Partnerships & Key Accounts · Online Marketing Gurus04-01-2024

  - Develop and strengthen agency relationships with channel/product partners with an emphasis on performance partners (Google, Meta, StackAdapt, Pinterest, TikTok, Klaviyo). - Serve as a key liaison between OMG and our biggest partners. - Establish quarterly and annual targets for each partner and provide quarterly progress reports to the business. - Spearhead brainstorming sessions with existing clients to establish potential new channels to test and try. - Identify and vet new potential partners for OMG, evaluate their relevance, and pitch to the business when relevant. - Ensure all relevant employees are certified in partner systems and technologies. - Facilitate and plan monthly/quarterly training sessions on new partner initiatives, technologies, and products. - Attend industry events/conferences and report back on key takeaways.

• Group Account Director · Online Marketing Gurus12-01-2022

  Manage and mentor a team of 13 Junior and Mid-level Account Managers. Facilitate monthly 1-on-1s with each direct report to review monthly KPIs across retention, sales, and client communication. Own end-to-end client escalations from my team members to ultimately find solutions to client concerns. Lead weekly AM sales forecast meeting and report end of month results. Develop new department processes for monthly reporting, 6 month campaign reviews, and strategy Q&As.

• Account Director · Online Marketing Gurus09-01-2021 – 12-01-2022

  Managed a team of 4 junior Account Managers whilst managing an Enterprise portfolio of ~20 clients. Facilitated monthly 1-on-1s with each direct report to review monthly KPIs across retention, sales, and client communication. Owned end-to-end client escalations from my team members to ultimately find solutions to client concerns.

• Senior Digital Account Manager · Online Marketing Gurus10-01-2020 – 09-01-2021

  Managed a portfolio of ~45 clients across SEO, Paid Search and Paid Social many of which were at Enterprise level. Facilitated monthly performance meetings as well as 6 month campaign reviews. Grew monthly revenue for agency by closing upsell, cross-sell, and renewal opportunities across client portfolio. Mentored and training new junior Account Executives and Account Managers on the team.

• Account Manager · Online Marketing Gurus09-01-2019 – 10-01-2020

  Managed a portfolio of ~40 clients across SEO, Paid Search and Paid Social. Facilitated monthly performance meetings as well as 6 month campaign reviews. Grew monthly revenue for agency by closing upsell, cross-sell, and renewal opportunities across client portfolio.

Education

• University of OregonBA, Journalism-Public Relations and Advertising, Minor in Business
• Australian Pacific CollegeDiploma of Social Media Marketing, Marketing
• Summit High SchoolHonors Diploma

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