Maryam O.

About

Over the past 5+ years, I've developed content strategies, written for every stage of the buyer journey, and executed marketing campaigns that move the needle. My background spans technical writing, marketing campaign execution, and content strategy - but what I do best is create content that actually serves both the business and the people reading it. I've written everything from SEO articles to customer stories, managed content calendars for product launches, and developed content strategies for companies ranging from data consulting firms to supply chain software companies. My focus is always on clarity, value, and connecting with the right audience at the right time. That’s what drives the numbers up! My expertise also includes: Developing and executing campaigns across email, social media, and digital channels, including content calendars and promotional strategies. Publishing and optimizing content across multiple platforms while maintaining brand consistency and quality standards. Translating complex technical concepts into accessible content for diverse audiences, including product documentation and educational materials. Building content workflows, content ops, editorial calendars, and quality assurance systems that scale with growing teams. Managing content projects, product launches, and marketing campaigns from concept to completion. Client Relationship Management - Serving as the strategic point of contact for agency clients, managing content deliverables and expectations. Coordinating content creators, editors, and stakeholders to deliver consistent, high-quality results. What drives me is creating content that people actually want to consume: content that solves problems, answers questions, and helps businesses build genuine connections with their audience. If you're looking for someone who can create content that works as hard as your business does, let's connect.

Experience

• Content Writer · Photoroom2023-08-01 –

  Creating SEO articles on AI product photography to drive product adoption; 30+ articles and counting

• Marketing Content Manager · GoRamp2023-10-01 – 2024-07-01

  Managed all content marketing operations across product, sales, customer support, and experiences. Owned the content and communications plans around new product launches. Revamped the website copy to reduce bounce rate and drive booked demos. Launched and owned the company’s newsletter (The Monthly Manifest). Managed the company’s LinkedIn account with a consistent social media calendar.

• Content Manager (UX, Product & Marketing) · Narrative BI2022-11-01 – 2023-07-01

  Managed content and communications plan around new product launches, including press releases, product newsletters, website landing pages, ProductHunt pages, etc. Created and executed the company’s first holistic content marketing strategy. Created high-ranking articles that drove traffic and MQLs. Owned social media and email marketing activities via Hubspot including content scheduling, segmented newsletters, etc.

• Senior Content Marketing Manager · Animalz2021-11-01 – 2022-11-01

  Owned the content strategy and editorial calendar for B2B SaaS clients at the agency. Managed client communications across multiple stakeholders. Reputable for managing high-risk clients and breaking down highly technical concepts for a simpler audience.

• Technical Content Marketing Manager · Animalz2021-06-01 – 2021-11-01

  Created high-ranking SEO articles specifically for companies with technical concepts such as data architecture, data labeling, AI, etc.

• Marketing Content Manager (GTM) · Evateach2020-12-01 – 2021-04-01

  Revamped the website copy and created mockups to guide implementation. Conducted competitive analysis and market research to inform GTM content strategy. Managed social media to build awareness, growing reach to 3k+ in less than a month. Designed optimized landing pages for product features.

• Marketing Operations Manager · Cndro LLC2020-01-01 – 2020-10-01

  Managed all marketing operations including content marketing, social media marketing, email pitches, website copies, sales letters, etc. Coordinated content and communications around new product launches to drive signups organically. Optimized the website continuously with on-page SEO methods and external links to drive DA and traffic. Hired and managed the social media manager.

• Digital Marketing Intern · Cndro LLC2019-10-01 – 2019-12-01
• Knowledge Manager · Lead City University, Ibadan, Nigeria2018-11-01 – 2019-10-01

Education

• Wittenborg University of Applied SciencesMaster's degree, Digital Marketing and Communication
• University of IlorinBachelor's degree, Health and Wellness, General

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