Kristiyana Gavrailova
Leading Business Development and Sales Operations in AI-Powered SaaS for SMEs | Driving Growth through Partnerships, GTM Strategy, and Digital Transformation
4 yrs experience · Plovdiv, Bulgaria · <10 hrs/week
About
Passionate about sales, innovation, startups, and digital transformation. With a background in Business Administration and Information Systems from AUBG, I currently lead business development and sales operations at Inverso.bg - an innovative AI-powered SaaS platform helping SMEs simplify invoicing. Inverso is the internal product of Voidweb - an IT staff augmentation agency. There, I develop our partnership ecosystem and advise clients on the right digital solutions for their goals.
Skills
Experience
- Partner · Voidweb02-01-2025 –
At Voidweb we help startups and growing companies build great digital products. Whether through team augmentation or full-cycle development, we provide vetted developers, designers, and PMs to move fast, scale smart, and launch with confidence. Our internal product is Inverso.bg - an AI-powered SaaS platform for smart invoicing. - Leading the full B2B sales cycle - from outbound prospecting to closing deals - Identifying client needs and offering tailored tech solutions based on business goals - Working closely with internal teams to ensure smooth onboarding and long-term client success - Supporting revenue growth through strategic partnerships and targeted outreach
- Sales and Business Development Manager · Inverso.bg02-01-2025 –
Inverso.bg is a fast-growing AI-powered Bulgarian SaaS platform for online invoicing, tailored for SMEs. We help entrepreneurs, freelancers, and accountants generate invoices easily, automate routine tasks, and manage their finances more efficiently. Inverso is the internal product of Voidweb - IT staff augmentation agency. - Leading business development strategy and execution - Managing B2B sales cycle – from outreach to product demos - Actively contributing to product development and go-to-market strategy - Lead generation through multichannel campaigns - Representing Inverso.bg at key industry events - Building strategic partnerships with SMEs, banks, and accounting firms - Working closely with marketing, product & R&D teams
- Digital Transformation Expert · Cloud Office02-01-2024 – 02-01-2025
Cloud Office is a Premier Google Cloud partner and was named Partner of The Year 2024 for EMEA region. With a team of 65, including over 50 engineers, the company focuses on creating 100% referenceable partnerships by understanding client pain points, mapping requirements, and delivering tailored, impactful solutions. - B2B Sales: Develop and manage key business relationships with new and existing clients worldwide. - Negotiate and close deals, delivering tailored solutions that meet diverse business needs. - Travel internationally to attend exhibitions, meet clients, and explore new market opportunities. - Conduct in-depth market research to identify and engage new clients, uncovering business opportunities globally. - Delivering public presentations on Google technologies at company events, showcasing their impact on productivity and innovation. - Conducting corporate client training sessions focused on the successful adoption of Google Workspace and Google Gemini, empowering teams to enhance productivity and collaboration. - Building strong client relationships by providing tailored digital solutions that meet unique business needs. - Collaborating with cross-functional teams to execute digital initiatives and integrate advanced cloud technologies.
- Strategic Microsoft Partnership Coordinator · Service as a Service GmbH01-01-2022 –
Service as a Service (SaaS) helps start-ups and established companies maximize the advantages of a Microsoft partnership. The company guides businesses through becoming MS partners, enabling them to fully benefit from the entire MS partner ecosystem. As the only Microsoft Cloud Partner Alliance Manager on the market, SaaS leads clients through the partnership journey (MCPP), ensuring they unlock its full potential. - Matched tech academics with client needs within the Microsoft ecosystem through academic networks and social media. - Advocated for Microsoft certification, demonstrating its value for individuals and businesses. - Guided academics throughout the certification journey, ensuring efficient service delivery. - Tracked and documented certification progress. - Coordinated with cross-functional teams through weekly meetings to meet SaaS sales targets, address client needs, review academic progress, and manage exam scheduling using Microsoft Dynamics ERP.
- General Accountant · Coca-Cola HBC06-01-2021 – 01-01-2022
- Recorded business transactions accurately through journal entries. - Performed reconciliations to promptly identify and resolve discrepancies. - Maintained financial databases for accurate and accessible information. - Utilized SAP S/4 Hana and Excel for efficient data management. - Assisted in preparing IFRS-compliant financial statements. - Supported monthly and yearly closings in collaboration with senior accountants and teams. Achievement: - Developed an MS Visual Basic macro to automate tasks and optimize processes, demonstrating advanced analytical skill
Education
- American University in BulgariaBachelor of Arts - BA, Business Administration and Information Systems
- English Language School "Plovdiv"German Language and Literature, German Language and Literature
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