Kyle Graycar

About

An alumnus of UCLA with a B.S. in Environmental Science, I have built a diverse career in product marketing and sustainability. As a Product Marketing Consultant since October 2021, I specialize in go-to-market strategies for mission-driven tech organizations, including Kiva Microfunds and Chegg. I co-founded Decarbon in January 2020, an app that tracks carbon emissions and promotes climate action, growing its user base to 5,000 with media coverage on ABC7 and Nasdaq. Previously, I served as Product Marketing Manager at Magoosh, achieving 15% annual growth in B2C sales. At Electrum, I held roles as Head of Marketing and Business Analyst, driving significant growth in organic traffic and lead volume.

Experience

• Product Marketing Consultant · Freelance10-01-2021

  Freelance go-to-market specialist (marketing, product, software) for mission-driven tech orgs ranging from 1 person startups to publicly traded companies, including Kiva Microfunds and Chegg.

• Co-Founder · Decarbon01-01-2020

  Developed and launched Decarbon, a cross-platform app that automatically tracks a user's carbon emissions and empowers them to take climate action. Decarbon has grown from 0 to 5,000 users with coverage on ABC7, Green America, Nasdaq, and more.

• Product Marketing Manager · Magoosh10-01-2019 – 10-01-2021

  Achieved 15% year over year growth in B2C sales for a leading ed tech company serving over 1.5 million students. Conducted AB tests, lifecycle campaigns, and user research to guide marketing strategy and feature development. Partnered with Entrepreneurs In Residence to develop user acquisition, monetization, and engagement strategies for new products.

• Head of Marketing · Electrum (formerly PickMySolar)06-01-2017 – 10-01-2019

  Established Electrum as a leading authority for home solar and electrification. Managed a small marketing team to achieve 55% quarter over quarter growth in organic traffic and 40% year over year growth in lead volume utilizing digital, radio, print, customer referrals, email lifecycle nurturing, and affiliate partnerships.

• Business Analyst · Electrum (formerly PickMySolar)09-01-2016 – 06-01-2017

  As a Business Analyst, likely contributed to data analysis, process improvement, and strategic planning to support the company's growth and operational efficiency.

Education

• UCLABachelor's Degree, Environmental Science
• St. Ignatius College Prep

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