Shreya Verma

About

A digital strategist combining a unique blend of marketing skills and design perspective with strong analytics to help businesses grow and scale efficiently. Demonstrated track record of leading client engagements and developing strategies using digital insights, while driving client ROI and agency revenue. Industry vertical experience includes construction, healthcare, telecommunications, higher education, fashion, not-for-profit, and finance. Extensive experience of working cross-functionally with design, marketing, sales, and operations. Skilled in creating vision, strategy, and roadmap for acquisition, GTM strategy, creating campaigns, writing copy, content marketing, email marketing, SEM, SEO, display, customer segmentation, paid media, influencer marketing, and brand marketing.

Experience

• Product Marketing Manager · Babbel2023-07-01 –
• Product Marketing Manager · World Pulse2022-09-01 – 2024-04-01
• Product Marketing Strategist · Samespace2021-05-01 – 2022-11-01
• Co-Founder & CMO · Prodeasy2021-04-01 – 2022-07-01

  • Led a team of 3 to develop and implement GTM strategies acquiring the first 300 signups • Created and implemented a pricing structure to kickstart revenue generation opportunities • Streamlined product positioning and messaging resonating with customers and differentiating the product from its competitors • Created partnership strategies for expansion and new market penetration

• Product Marketing Specialist · Infosec2020-09-01 – 2021-01-01

  • Developed actionable buyer personas based on real interviews with clients and prospects. This included extensive analysis of buyer motivations, success factors and decision criteria — all of which helped refine our ideal customer profile (ICP). • Audited and improved product page SEO and click rate optimization. This included competitive SEO analysis and SERP optimization to drive more organic traffic, as well as A/B tests to improve on-page conversion rates. • Interviewed Infosec course authors and SMEs, using content from the interviews to write blog posts to elevate author profiles and promote their courses within our platforms. • Established project scope, timelines and major milestones of Infosec’s new professional certification program and helped define minimal viable product (MVP) criteria. • Supported Infosec’s content marketing needs by authoring and designing a variety of pieces including ebooks, blogs and web pages.

• Digital Marketing Specialist · BOLD Worldwide2020-01-01 – 2020-09-01

  • Managed a $2M paid media budget and increased lead generation by 25% across Facebook, Google & LinkedIn • Created & executed SEO strategies for client - achieved page one ranking & 12% traffic growth • Helped increase sales performance by conducting sales training streamlining branding & content • Streamlined brand messaging and positioning by improvising website design and content • Improved customer retention by integrating buyer persona insights into customer onboarding strategies

• Business & Marketing Analyst · Rutgers Professional Science Master's Program2018-02-01 – 2019-05-01

  • Increased landing pages conversions by 14% by implementing design and SEO strategies • Partnered with the Director to develop marketing campaign increasing 5% student acquisition • Increased conversion rates by targeted email marketing campaigns using Mailchimp • Designed banners and posters using Sketch and Adobe Illustrator • Created a best practices document by consulting SMEs to faster onboard future interns • Used Salesforce to analyze 1100+ students data, track lead performance & manage internal workflow

• Digital Analyst Extern · Never Fear Being Different (NFBD)2018-09-01 – 2018-12-01

  • Worked on SEO strategies to improve page ranking and increase website traffic by 9% • Strategized & measured KPIs to dramatically increase engagement & performance on social media • Analyzed market trends to develop strategies that increased sales of NFBD All-Star Football jerseys • Conducted research on consumer behavior to improve marketing campaigns and acquisition strategies • Developing relationships with other schools to increase acquisition for the game and VlogU • Suggested negotiation strategies with nonprofits & profits for greater exposure & growth

• Digital Marketing Intern · North American Disease Intervention2018-05-01 – 2018-08-01

  • Executed 3-part strategy (SEO, keyword analysis & content marketing) - ​increased web traffic 2X • Corrected & improved search appearance using ​Google Analytics ​&​ Adwords • Created & executed content strategy using Google Keyword Planner resulting in ​3X CTR

• Blogger · Rutgers University2017-09-01 – 2018-01-01

  • Writing, editing, publishing, and promoting content • Maximizing site traffic by utilizing Search Engine Optimization keywords • Promoting and educating other students about the events held at the department

Education

• Product Marketing Alliance
• Rutgers UniversityMasters of Business and Science, Engineering/Industrial Management
• Barkatullah University, BhopalBachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
• St. Joseph's Convent SchoolHigh School, Entrepreneurship/Entrepreneurial Studies

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