Laura Phillips

About

With a Bachelor's degree in Communication and Media Studies, Cinematic Studies from the University of Southern California, I have cultivated a robust career in marketing. Currently, I serve as the Growth Marketing Lead: Performance Marketing at Arbor, where I develop and execute performance marketing strategies to drive customer acquisition. Previously, I was the Marketing Campaign Activation Manager at VideoAmp, managing and optimizing marketing campaigns. At Club Feast, I led user acquisition and lifecycle marketing, spearheading brand guidelines and managing cross-functional marketing initiatives. My role as a Marketing Strategist at Fanthropology involved developing marketing strategies for major motion pictures and television shows, resulting in multiple $100M+ opening weekends. My expertise spans campaign management, data analysis, and strategic marketing, with a proven track record of driving growth and success across various industries.

Experience

• Growth Marketing Lead: Performance Marketing · Arbor08-01-2023

  As a Growth Marketing Lead: Performance Marketing, likely contributions include developing and executing performance marketing strategies, optimizing campaigns for customer acquisition, and analyzing data to drive growth.

• Marketing Campaign Activation Manager, Marketing Account Manager · VideoAmp07-01-2022 – 07-01-2023

  As a Marketing Campaign Activation Manager and Marketing Account Manager, likely contributions include managing marketing campaigns, coordinating with clients, optimizing marketing strategies, and ensuring successful campaign execution.

• Head of User Acquisition and Lifecycle Marketing · Club Feast04-01-2020 – 05-01-2022

  - Spearheaded development of brand and language guidelines, which has ensured consistency across all Club feast teams - Developed marketing goals, budgets, timelines and consistent KPI tracking for all marketing channels to ensure growth and success - Project managed strategic corporate marketing initiatives - Executed on technical website optimization, paid advertising on Google and paid social channels, email campaigns, and more to improve Club Feasts inbound lead generation funnel - Worked cross functionally with Club Feasts product, design, and sales sectors to ensure that marketing initiatives align with other projects and goals of all aspects of the organization - Managed a team of content marketers and external contractors in the areas of marketing, creative development and customer success.

• Marketing Strategist · Fanthropology05-01-2019 – 01-01-2020

  - Developed marketing strategies and roadmaps using quantitative and qualitative insights for 20+ major motion pictures and television shows for clients including Amazon, Universal, Disney, Sony, Lionsgate, and 20th Century Fox, leading to multiple $100M+ opening weekends and many successful show launches. - Analyzed and elaborated consumer sentiments and data to design and implement global brand strategies, including positioning, messaging, and communications, to build awareness and consideration. - Successfully managed key relationships with 7 major studios by communicating campaign goals and incorporating feedback in deliberate and thoughtful ways. - Guided the creative direction of promotional materials for concept development, creative direction, and tactical executions for 20+ entertainment campaigns from conception through launch.

Education

• University of Southern CaliforniaBachelor's degree, Communication and Media Studies, Cinematic Studies

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