Lauren Elder

About

With a Master's degree in Communication and Media Studies from the University of Southern California and a Bachelor of Science in Political Science from Texas Christian University, I have developed a robust foundation in media and strategic communication. Currently, I serve as a Technical Account Manager and Strategist at Klever, where I engage with clients to align business objectives and manage multiple accounts. Previously, I was a Paid Media and Social Content Manager at Comcast, where I successfully increased social media engagement and app downloads. My experience also includes roles at Viant Technology, where I advanced from Advertising Operations Coordinator to Senior Programmatic Campaign Manager, honing my skills in campaign management, data analysis, and client relations. My career is marked by a commitment to leveraging data-driven insights to optimize media strategies and deliver exceptional client results.

Experience

• Technical Account Manager and Strategist · Klever07-01-2023

  Proactively engage with clients to understand their business needs and objectives. Lead the development and submission of Requests for Proposals (RFPs) and proposals. Collaborate cross-functionally to gather relevant information and create compelling proposals tailored to client requirements. Utilize data analytics tools to generate insightful reports on key performance metrics. Effectively manage multiple client accounts, ensuring all projects are delivered on time and within scope. Coordinate with internal teams to align strategies and resources with client expectations.

• Paid Media and Social Content Manager · Comcast02-01-2023 – 07-01-2023

  Led the development of a year-long social media content strategy (Instagram, Facebook, LinkedIn), integrating organic, paid, and influencer tactics, resulting in a 15% increase in followers. Executed and optimized paid social campaigns across Facebook, X, and Instagram, boosting time spent on the Xumo Play. Created visuals and copy for app store listings (Apple and Google Play), increasing downloads and visibility. Provided strategic feedback on creative assets, aligning campaigns with broader marketing goals. Monitored performance data to refine social strategies and ensure alignment with business objectives.

• Senior Programmatic Campaign Manager · Viant Technology08-01-2021 – 12-01-2022

  Troubleshoot and analyze advertising campaign performance to ensure successful results for clients resulting in yearly incremental revenue. Advanced understanding of Digital product offerings. Routinely collaborating with internal operations teams to ensure optimal campaign performance for the client. Analyzing campaign data daily using an Excel pivot table and communicating insights to the client. Providing expertise in sales process from the beginning of the campaign lifecycle until the end for post-campaign data analytics and creation of media wrap reports. Actively participates in new employee training on the User Interface and 3rd party reporting and mentor program.

• Programmatic Campaign Manager · Viant Technology12-01-2020 – 08-01-2021

  Managed programmatic advertising campaigns, ensuring optimal performance and alignment with client goals.

• Advertising Operations Coordinator · Viant Technology07-01-2019 – 12-01-2020

  Managing advertising campaigns within Adelphic, our Data Supply Platform and Google Display and Video 360. Analyzing up to 150 campaigns performance daily to troubleshoot and enable tactics to ensure success. Working with 3rd party reports such as Double Verify/Pinnacle, Integral Ad Science, Sizmek, and Comscore to monitor brand safety, fraud, and viewability. Collaborating daily with Sales, Data Analytics, Business Intelligence, and Media Strategy to ensure campaigns hit their KPI and deliver budget in full. Compiling 50+ month end billing reports and working with Finance and Salesforce to resolve any discrepancies.

Education

• University of Southern CaliforniaMaster's degree, Communication and Media Studies
• Texas Christian UniversityBachelor of Science - BS, Political Science

Similar talent on Pangea

Taylor N.Paid Social & Account ManagerKristy B.Digital Campaign Manager | Client Relations & Leadership | Driving Revenue & Cross-Functional Success Strategic Project Manager | Ad Tech & Digital Campaigns | Revenue GrowthGrace M.Creative Social Media and Brand Manager Specializing in High-Impact CampaignsFargo, NDKaitlin W.Digital Marketing Expert | Content CreatorLisbon, Portugal