Lauren Hart Kendall

About

I help entrepreneurs launch and scale new products through market research, brand positioning, content writing, and optimizing ad campaigns. I’ve launched & scaled ads for over 100 successful crowdfunding campaigns and more than 25 six-figure campaigns. Notable achievements include raising $4.5MM for OYO Nova Gym, the #1 most funded fitness product, and $1.9MM for Pepper Cannon, as well as $1.1MM for Moft Z. My expertise spans digital marketing, crowdfunding, and product launch strategies, with a strong focus on paid social media.

Experience

• Senior Consultant, Digital Marketing · CarMax2022-09-01 – 2024-04-01
• Senior Campaign Strategist · LaunchBoom2020-08-01 – 2022-08-01

  Responsible for direct oversight of over $12,000,000 of digital marketing revenue generation from a team of crowdfunding experts. Specialize in market research, brand positioning, content writing, and scaling ads for InDemand, Live Crowdfunding Campaigns, and Pre-Launch Advertising. Managed campaigns such as Pepper Cannon, Moulin Salt, The Space Safe, Pakt Travel Bags, Bloom Superfood Garden, Pluto Square, MuteMe, and Reencle.

• Paid Media Account Manager · Enventys Partners2019-11-01 – 2020-08-01

  Managed crowdfunding campaigns including OYO Nova Gym, Moft Z, Blocc, Segway-Ninebot Air T15, and Bando 2.0.

• Paid Media Specialist · Enventys Partners2019-05-01 – 2019-11-01

  Contributed to crowdfunding campaigns such as HiLashes 2.0, Terracube, and Chef Caddy.

• Digital Media Intern · Diaz Foods2019-02-01 – 2019-05-01

  Defined social media strategy, crafted social promotion calendar, created all content (graphics, photos, and written), and executed social campaigns including paid media.

Education

• UNC Charlotte Belk College of BusinessBachelor of Business Administration - BS, Marketing & Innovation

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