Lauren Thomas

About

Strategy-obsessed marketer with 7+ years of marketing experience and a proven track record of driving business growth through the development and execution of integrated, end-to-end marketing strategies. I’ve spent the past three years driving brand awareness and growth at Venmo.

Experience

• Content Strategist & Senior Copywriter · Venmo09-01-2021

  Content Marketing Strategy: - Led the development and execution of integrated marketing plans across web, paid, social, lifecycle, resulting in over 520k net new users. - Planned and implemented content for social media, working with influencer networks to help grow TikTok following to over 1.1M followers, becoming the platform’s most-followed FinTech brand. - Secured resourcing, drafted creative briefs, and managed end-to-end production of photo and video marketing materials, implementing production budgets of $800k+. Brand Messaging & Growth: - Crafted paid ads, social media posts, videos, emails, and web landing pages that regularly reached 84 million active users, with projects driving >50% of the Venmo marketing team’s margin. - Developed compelling product value propositions and brand messaging frameworks, conducting audience testing to improve messaging by 23% across categories. - Tracked and analyzed campaign performance data across paid, organic, and owned channels, identifying areas for improvement and optimizing for a positive marketing margin of >7%. Cross-Functional Collaboration: - Managed projects across teams, collaborating with Product, Legal, Communications, User Research, Creative, Copywriting, and Graphic Design to achieve KPIs.

• Sr. Copywriter & Dept. Director · MuteSix2020 – 09-01-2021

  Creative Content Execution: - Successfully managed a portfolio of over 65 clients at a leading digital ad agency, crafting diverse marketing materials including emails, landing pages, video scripts, paid social, and SMS. - Developed strategic messaging for a diverse range of brands and audiences, ensuring deliverables consistently met or exceeded performance targets, driving over $20M in client revenue. - Managed cross-functional collaboration with graphic designers, video editors, and campaign managers to ensure timely delivery and adherence to project scope.

• Features Contributor, Writer At Large, Writing Fellow · Onion, Inc.2017 – 2020

  Content Creation: - Wrote satirical articles, video scripts, and web content for The Onion and ClickHole. - Regularly created content to be shared across owned social platforms.

Education

• University of California, BerkeleyBachelor of Arts - BA, Psychology

Similar talent on Pangea

Dhivya R.Copywriter & Content Marketing Strategist | Expert in Fintech & B2B User ResearchAndrea D.Versatile brand & content strategist with a passion for storytelling and creative production.San Francisco, CAEmily Joe W.SF-Based Strategic Content Marketer with Expertise in Early Stage StartupsSan Francisco, CAKiley P.Social Media Strategist & Content Creator | Experienced in Social Media and MarketingWashington, DC