Leigh Kovalsky

About

I’m Leigh! A digital marketer and content creator who helps brands show up confidently online. With hands-on experience in social media, product marketing, and campus brand strategy for companies like Aramark, Fetchrocket, and Good Molecules, I’ve built campaigns that drive engagement, strengthen brand identity, and connect directly with real audiences. I specialize in unique content graphics, social media management, and brand storytelling that feels modern, human, and easy to love. Whether I’m crafting a content calendar, shaping brand messaging, or producing a standout short-form video, I focus on making marketing feel fresh, intentional, and effective. When I'm not working, you'll find me at a local coffee shop, workout class, or trying new healthy recipes!

Experience

• Inside Sales Account Manager · Homes.com07-01-2025

  Responsible for managing sales accounts and building relationships with clients to drive sales growth.

• Sales Intern · Sport Fair, Inc.03-01-2024 – 07-01-2025

  - Manage backend of Lightspeed POS and Square POS systems, manipulate Quote Machine and TUO systems - Create team quotes, create & manage online web stores, communicate with team reps, etc. - Outfitted swimsuits and merchandise to over 70 local swim teams generating over $10,000 in sales - Assist with set up and break down of event appointments for local pools and NVSL swim meets; stood on feet for 5-9 hours - Assist with full inventory processes of store yearly - Communicated with hundreds of customers daily and properly fitting customers for Olympic level technical suits - Assisted to customers’ needs by ensuring satisfaction and a quality customer experience

• Retail Sales Associate · Sport Fair, Inc.12-01-2021 – 01-01-2025

  - Full-time retail sales associate - Responsible for outfitting swimsuits and merchandise to over 70 local swim teams - Assist with the set up and break down of event appointments for local pools and NVSL swim meets - Assist with full inventory processes of store yearly - Manage background of Lightspeed POS and Square POS systems - Assisted to customers' needs by ensuring satisfaction and a quality customer experience - Fitting customers for Olympic level technical suits

• Marketing Intern · Aramark08-01-2024 – 05-01-2025

  - Promote meal plan and dining options; increase awareness through targeted marketing campaigns - Plan and execute engaging dining hall events to enhance student participation and satisfaction - Create compelling social media content to highlight dining features, driving engagement and interest

• Marketing Intern · fetchrocket08-01-2024 – 12-01-2024

  - Design and execute a personalized, campus-specific marketing plan aimed to build awareness and increase new user enrollment - Leverage social media, content creation, event planning, and peer engagement to create buzz around the company, enhancing its visibility on campus - Monitor and analyze user enrollment data to alter marketing plan to achieve optimal engagement; independently manage a flexible schedule to strategically plan marketing initiatives

Education

• University of Tennessee, KnoxvilleBachelor of Business Administration - BBA, Marketing

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