Lexi Belardinelli

About

Hi! I’m Lexi — a Creative who loves transforming ideas into elevated, story-driven brand worlds. I’ve designed across marketing, packaging, print, and digital for lifestyle, CPG, tech, and luxury brands. Collaboration and craft are at the heart of my process, but moodboarding is where the magic really starts — it’s my favorite way to explore, experiment, and define visual direction.

Experience

• Designer + Creative Director · 2/23 STUDIOS09-01-2020

  Built brand identities from the ground up—including logos, packaging, menus, merchandise, social templates, and full visual systems—for clients across food, CPG, retail, and lifestyle. Worked end-to-end from concept through production to ensure every asset is print-ready, vendor-ready, and optimized for real-world use. Developed nimble creative workflows for small businesses that need rapid asset creation, consistent branding, and the ability to pivot quickly.

• Senior Designer · Knightsbridge Park01-01-2023 – 12-01-2024

  Produced high-impact, conversion-focused creative across paid social, web, and experiential campaigns with a strong emphasis on visual storytelling and brand identity. Led concepting and execution of design systems that balanced premium aesthetics with performance-driven messaging, ensuring every asset was both compelling and strategic. Collaborated closely with creative leadership to deliver fast, iterative design variations optimized for tight timelines and continuous client feedback cycles.

• Senior Designer, Brand Marketing (Samsung 837) · PRM Creative08-01-2019 – 06-01-2020

  Contributed to 3X company growth for PRM from February to December 2019 with 180% increase in billings. Assisted in creative development for the launch of 4 Samsung Experience Stores, the 13-city Samsung Experience Tour, 2 flagship product launches, and all creative for Samsung 837, the brand experience center of excellence promoting hundreds of programming events year-round with partners such as Netflix, Spotify, and more. Worked collaboratively with the Art Director and Creator Director. Managed Samsung 837 workload and mentored Junior Designers. Supported creative development of 3 design concepts of Samsung Olympic skateboard logo with 1 selected. Assisted in design for the rebrand of Wasserman Group, the 2nd largest global sports talent agency. Assisted in design for the rebrand of Belize Tourism Board in the US market. Assisted in internal rebrand of PRM Creative, website, and social channels.

• Designer · PRM Creative07-01-2018 – 08-01-2019

  Worked on various design projects contributing to the company's creative output.

• Designer + Art Director · XG Industries04-01-2016 – 06-01-2018

  Responsible for the creation of all marketing visuals and campaigns. Projects ranged from email, print and web advertisements, product sales catalogs, product launch planning, E–Commerce marketing and social media management.

Education

• Rutgers UniversityBachelor of Fine Arts (BFA), Design
• Ridgefield High School

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