Lexie Sinscera

About

Who Am I? Im Lexie, a passionate marketing strategist living the Clearwater, Florida life. My world revolves around turning complex marketing challenges into scalable, impactful strategies that build brands and drive growth. From global campaigns to tailored partner enablement programs, I specialize in connecting the dots between content, communication, and conversion. Outside of work, you'll find me exploring new marketing trends, crafting engaging content, and continuously refining my strategies to stay ahead of the curve. What I Do I help businesses, from startups to large tech companies, elevate their marketing efforts with clear, strategic content. My expertise spans everything from brand storytelling and campaign management to partner enablement and digital strategy. I've developed successful marketing frameworks that engage audiences, increase transparency, and create scalable solutions for content sharing across teams. Whether its developing use cases, driving new partnerships, or leading workshops, Im dedicated to helping teams exceed their goals. How Can You Benefit? Work with me to craft marketing solutions that truly connect with your audience, support your partners, and elevate your brand. Lets Connect Ready to take your brand to the next level? Lets discuss how I can help you create scalable, high-impact marketing strategies that drive measurable results. Or reach me at Lsinscera@gmail.com

Experience

• Marketing Program Manager ll · Amazon Web Services (AWS)2020

  Selected to manage a global Gen-Ai launch program for Amazon Q. Developed performance metrics related to departmental success and monitored daily, while implementing optimization techniques to reach peak performance and avoid bottlenecks. Created comprehensive internal, external, social, and executive visibility strategies, including events, marketing campaigns, brand marketing, print collateral, and social media for group of top global partners Collaborate cross functionally between internal legal, engineering , sales, and product teams while managing external vendors and agencies to ensure cohesion across all channels. Managed all web content including customer stories and SEO across the business to ensure effectiveness and aligned messaging. Implemented data-driven priority decision-making processes, utilizing analytics tools to assess campaign effectiveness, identify areas for improvement, and guide future marketing strategies for optimized results. Managed ‘Brand-In-a-Box’ conference set up for global use at AWS events.

• Marketing Program Manager · Arduino10-01-2023

  Partner Marketing Manager focused on managing top accounts, implementing strategic initiatives, leading global campaigns, and delivering tailored to Si, and Enterprise partners Led cross-functional teams to execute targeted partner programs, resulting in over 20% growth in the adoption of Arduino Pro products and solutions YTD. Effectively oversee a substantial budget of over 2 million dollars, with experience in budget planning, allocation, and monitoring. Implement cost-saving measures while optimizing resource utilization to achieve objectives. Manages content development and co-marketing opportunities across channel in collaboration with consumer marketing to build marketing and sales opportunities. Implemented data-driven decision-making processes, analyzing market trends and partner performance metrics, contributing to 34% improvement in overall program effectiveness. Develops standard operating procedures for the yearly marketing initiatives, ensuring consistency, efficiency, and alignment with overall business goals.

• Chief of Staff · MUUD Healthtech04-01-2023

  Chief of Staff responsible for supporting executive leadership in strategic planning and operational execution at MUUD Healthtech.

• Marketing Program Manager · Kodiak08-01-2015 – 06-01-2017

  Marketing Program Manager responsible for planning and executing marketing initiatives to enhance brand visibility and drive growth.

Education

• Rutgers Business SchoolMaster of Science in Digital Marketing
• Rutgers UniversityBachelor's degree, Business of Human Resource, Digital Communication Information and Media, Health Services
• Rutgers UniversityCertification, Graphic Design

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