Lisa Dalton

About

Lisa Dalton is a VP-level creative executive specializing in growth across retail and e-commerce. She translates brand strategy into high-performing digital and physical experiences, leads cross-functional teams, and delivers measurable business impact. Experienced in building enterprise creative operations, scaling teams, and optimizing workflows for multi-brand and partner programs. Notably, she architected an enterprise-wide creative operations framework and scaled creative support from 2 to 17 brand partners without incremental headcount through workflow optimization and systems design, while aligning creative strategy with Commercial, Sales, Marketing, and Operations to drive enterprise growth.

Experience

• VP, Creative · Andeza10-01-2022 – 02-01-2026

  Architected enterprise-wide creative operations framework governing internal and partner output; Scaled creative support from 2 to 17 brand partners without incremental headcount through workflow optimization and systems design; Developed scalable systems supporting digital content, product marketing, and packaging; Aligned creative strategy with Commercial, Sales, Marketing, and Operations to support enterprise growth.

• Senior Creative Director · Packable (formerly Pharmapacks)04-01-2022 – 09-01-2022

  Led creative for a $2B private equity-backed company and Amazon’s largest 3P marketplace partner; Built scalable operating systems enabling rapid brand onboarding and marketplace expansion; Directed Amazon marketplace strategy, digital shelf optimization, A+ content, and PDP development.

• Creative Director · Packable (formerly Pharmapacks)10-01-2017 – 04-01-2022

  Built and led a 25+ person creative team through strategic hiring and structured vetting; Maintained zero regrettable attrition while scaling team capacity to support 200+ Amazon brand launches; Led enterprise rebrand from Pharmacks to Packable; Implemented operational frameworks, improving scalability and performance.

• Art Director / Founder · LMD Illustration & Design2013 – 2018

  Founded and led boutique creative studio delivering brand identity systems, digital assets, and marketing content for small and mid-sized businesses; Managed end-to-end client engagement including strategy, scope, production, and delivery across multiple concurrent projects.

• Graphic Designer / Studio Manager · Pulitzer & Panetta2011 – 2013

  Supported creative direction and studio operations, managing client communication, workflow coordination, and project execution.

Education

• Hofstra UniversityB.S., Fine Arts, Graphic Design
• Northern Illinois UniversityB.A., Sociology; Teaching Certification (History, Sociology, Psychology, Special Education)

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