Loan Nguyen

About

Hi there! 👋🏻 My name is Loan (pronounced like 'lawn'). My digital marketing experience ranges from social media management, influencer partnerships, campaign coordination, data analysis, and content creation. I’m skilled in leveraging data insights to optimize performance and drive growth across various social media platforms. One of my strengths is cultivating and maintaining strong relationships with the community to drive brand growth and achieve measurable results.

Experience

• Influencer Marketing Coordinator · Fabletics08-01-2024
• Freelance Social Media Manager · oursocialegacy10-01-2022

  • Developed and executed a strategic social content calendar for small businesses, resulting in a 8% increase in Instagram follower growth • Monitored brand sentiment and engaged with the audience using social listening tools, contributing to a high satisfaction rate • Consistently sparked positive brand sentiment by cultivating a playful and happy brand voice that resonated with the online community • Actively ideate and produced short-form UGC content generating over 12,000+ views and reaching over 30,000+ accounts on TikTok • Crafted captivating and creative logos, short form videos, and flyers for marketing campaigns and vendor events

• Social Media & Influencer Specialist · xBloom05-01-2023 – 11-01-2023

  • Executed social media calendar by meticulously managing content scheduling and publication across diverse platforms (TikTok, Facebook, LinkedIn, Pinterest, Instagram, Twitter) • Lead ideation, development and execution of organic compelling content that enhanced brand visibility and engagement • Conducted daily and weekly analysis of social reports to generate data-driven forecasts and create actionable insights, which led to an increase in engagement and enhance brand message effectiveness • Assisted with crafting compelling social captions, email and campaign copy, contributing to an increase in click-through rate • Connected with the online community through active engagement with comments and DMs, fostering positive customer relationships and contributing to a 95% satisfaction rate • Supported influencer operations from contract, product fulfillment, negotiation to campaign structuring, leading to an increase in campaign effectiveness and improvement in timely deliverables • Collaborated with cross-functional teams and third party partnerships to strategize and implement marketing campaigns across multiple social platforms resulting in amplifying brand reach and driving engagement levels

• Patient Care Coordinator · AC Wellness03-01-2022 – 05-01-2023

  • Provided high-level administrative support to patients by managing a daily influx of 20+ calls, patient documents, and promptly addressed patient inquiries via email, fostering a seamless operational flow and achieving a commendable patient satisfaction rate • Demonstrated strong organizational skills by effectively prioritizing tasks and managing multiple calendars, leading to a decrease in scheduling conflicts • Displayed effective and efficient/timely communication (written and verbal) between peers, higher level staff, and patients resulting in an efficient and smooth work environment • Partnered with DEI team to develop and implement initiatives contributing to a positive and inclusive work environment • Led trainings for new and existing staff on new computer systems, resulting in a increase in staff proficiency and reduction in support tickets

Education

• San Jose State UniversityBachelors Degree, Marketing
• Foothill CollegeAssociates Degree, Business Administration

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