Loic Jeanjean

About

As a strategic and tactical marketing executive with 18 years of experience in SaaS B2B, I have a track record of driving results. My diverse professional background spans different industries, providing me with a holistic view of the customer-buying journey in companies ranging from a few to thousands of users. With a focus on trust and mutual understanding, I lead by example, managing teams to achieve common targets and goals. Bridging the gap between marketing, sales, and other departments is a key strength, and I thrive in environments that are transparent and positive.

Experience

• Senior Director EMEA Marketing · Pleo05-01-2021 – 09-01-2022

  I designed and developed the strategy for Pleo to become the fastest-growing spend management startup for large SMBs and Mid-Market companies in Europe. Responsibilities: - Built from scratch an ultra-performing marketing team (Field Marketing, Partner Marketing, Demand Gen, Customer Marketing) – Team of 24 with 8 direct reports +1 dotted line into BDR Lead. - Created and implemented the regional marketing plan in alignment with Pleo's North Star, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline, as well as quick wins to achieve targets. - Defined and structured our digital strategy and EMEA blueprint for driving acquisition at scale in the mid-market. In 16 months we 3x our pipeline and signups while bringing down our CAC 2x. - Worked hand in hand with the product marketing and sales teams to define our ICPs, which lead to building relevant GTMs and creating the right prospect and customer journeys. Results: $25M in qualified pipeline opportunities, $8M new ARR with a $3M budget About Pleo: 900+ people, 30k customers, 275k users, $350m series C, $5.5b valuation

• Chief Marketing Officer - B2C Insurtech · Assurly08-01-2020 – 04-01-2021

  Assurly is a French insurtech on a mission to fundamentally change the mortgage insurance industry, and has raised €6 M in seed funding from leading french business angels. In this 9 months contract as a Chief Marketing Officer, I rebranded the company from Gigamesh to Assurly, took the marketing strategy from 0 to 1 (from communications to inbound marketing), and launched this brand new mortgage insurtech into the French market. Achievements: - Planned and executed the marketing strategy based on customer segmentation, alternative targeting strategy and LTV - Defined and asserted a compelling value proposition for Assurly in the French consumer market - Hired a full stacked Marketing team responsible for rolling out the digital marketing and acquisition strategy

• Head of Marketing - B2B SaaS Web3 · Ledger05-01-2019 – 08-01-2020

  Ledger develops security and infrastructure solutions for cryptocurrencies as well as blockchain applications for individuals and companies, by leveraging a distinctive, proprietary technology. Key Accomplishments: - Created and implemented the global marketing strategy (EMEA, APAC, Americas) with a strong focus on brand building and developing a best-in-class demand gen machine - Drove all marketing initiatives including branding, content marketing, internal and external communications, public relations, and events - Supported global commercial teams with case studies, sales collateral, and oversee the development and execution of thought leadership and communications programs - Built, lead, and inspired a marketing organization to deliver against goals, with clearly defined roles, career paths, succession plans, and employee success strategies Results: $25 M in qualified pipeline opportunities, $4 M new ARR with a $300 K budget About Ledger: Ledger has raised over $460 M in funding, with a recent Series C of $380 M in June 2021. Launched in 2014, Ledger has designed an acclaimed line of hardware security devices quickly placing the company as a global leader on the market with over 1.5 million units sold in more than 165 countries.

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