Louise Capewell

About

I’m an experienced Marketing Leader with 14+ years of driving growth, shaping strategy, and building high-performing teams across SaaS, AI, professional services, and financial services. I specialise in transforming marketing functions—turning underdeveloped or fragmented activity into data-driven, commercially focused engines that fuel business performance. Across my career I’ve designed and delivered full go-to-market strategies, global brand rollouts, demand-gen programmes, and multi-channel campaigns that consistently hit ambitious targets. I’m at my best when I’m building something: a brand, a strategy, a team, or the cross-functional alignment needed to unlock real commercial results. I’ve led major initiatives including: • Building the brand and GTM strategy for an AI & data consultancy, working closely with enterprise clients including NatWest, Barclays and esure. • Leading full company rebrands, including merging nine brands into one and delivering a four-country global rebrand in 90 days—culminating in seeing the Capify logo in Times Square. • Creating high-performing lead-generation engines delivering thousands of enquiries through integrated campaigns (digital, automation, SEO, PPC, affiliates, direct mail, offline, and events). • Implementing HubSpot and CRM systems to drive reporting, pipeline visibility, and MQL/SQL alignment between sales and marketing. • Developing global marketing operations, campaign calendars, KPI frameworks, and performance dashboards for executive teams. My approach is simple: Data + creativity + collaboration. I build strong partnerships across sales, business development, operations and IT to ensure marketing is not just visible—but fundamental to the commercial strategy. I bring energy, pace, and a proactive mindset to every project, and I love leading teams who are hungry to learn, innovate, and deliver exceptional work. Whether it’s scaling demand generation, launching new propositions, or driving a full strategic reset, I thrive in environments where I can make a measurable, lasting impact. If you’re looking for a marketing leader who can blend strategy with hands-on delivery—and turn ideas into real growth—I’d love to connect.

Experience

• Founder of Visability Studio · Visability Studio2025-10-01 –

  I help organisations transform their people into confident, authentic brand ambassadors. In today’s connected world, brand visibility isn’t just the job of marketing or sales — every employee has influence. With the right tools and guidance, they can amplify company messages, elevate employer brand reputation, and attract new opportunities simply by showing up online. That’s why I created my Brand Ambassador Workshop: a practical, confidence-building programme that empowers non-sales teams to become strong advocates for the organisation. Using the Six Degrees of Separation principle, I show employees how their personal networks can open doors to new clients, partnerships, and talent — without feeling like they’re “selling.” I teach people how to: • Share company updates in a genuine, engaging way • Use simple automation tools to stay active on social media • Boost visibility and employer brand presence • Support recruitment, reputation, and sales through everyday digital interactions The result? A company culture where people proudly represent the organisation, amplify its message, and help drive growth from the inside out. If you want to increase brand visibility, support employee advocacy, and strengthen your organisation’s digital footprint, let’s connect.

• Head of Marketing · bigspark2023-04-01 – 2025-11-01
• Founder of savingsformybusiness.co.uk · Savingsformybusiness.co.uk2022-05-01 – 2025-03-01
• Head Of Marketing · WorkNest2018-03-01 – 2022-05-01

  On 4th October 2021, Ellis Whittam, Law At Work and HRSP rebranded to WorkNest. This new brand represents the coming together of a number of organisations across employment law, HR and health & safety, that helps our clients to further protect and nurture their people and their workplace. Our ambition is to be the most highly valued provider of advice, technology and services across these and related fields. What we do, and the expertise with which we do it, enables our clients to manage the most sensitive issues. We believe that when employers are compliant, confident and risk-aware, when employees feel safe, supported and encouraged, companies can attract the best people, focus on innovation and drive growth.

• Marketing Director · Capify UK2014-11-01 – 2018-03-01

  Formally known as United Kapital and Capiota in the UK we provided UK SME's alternative finance products through Merchant Cash Advances and Business Loans. As Marketing Director I drove the marketing department in the UK and advised other marketing teams in US, New York, Canada Toronto and Sydney, Australia to help deliver best practice on lead generation. Utilising all Marketing Channels both on and offline to deliver new business.

• Head of Marketing · Capify UK2009-07-01 – 2018-03-01

  As a start up business built a new product and introduced Merchant Cash Advance to the UK market. Built up the business through new products, new website, new collateral.

• Marketing Manager · Handepay Ltd2006-01-01 – 2009-01-01

Education

• University of LancashireBA (Hons), Business and Marketing
• Wade Deacon High School

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