Luis Quiroga

About

With a robust educational background from prestigious institutions like Northwestern University, MIT Sloan School of Management, and Carnegie Mellon University, this accomplished professional has excelled in strategic roles across various industries. Currently serving as Senior Vice President of Strategy and Growth at HomeServe USA, they have driven significant top-line growth and spearheaded innovative business models, achieving remarkable revenue and sales penetration. Previously, as Senior Vice President of Product at HomeServe USA, they expanded the product portfolio and enhanced digital transformation. At Agero, Inc., they developed a three-year product vision, leading to substantial profit growth and innovation in AI-powered products. Their tenure at Asurion saw the launch of the Soluto brand, securing major partnerships and generating $300M in revenue. Earlier, as Director of Strategy at LG Electronics, they crafted growth strategies for a $700M portfolio and introduced award-winning digital solutions.

Experience

• Senior Vice President, Strategy and Growth · HomeServe USA01-01-2023

  Led all commercial functions, driving top-line growth for the $150M HVAC business. Spearheaded an innovative HVAC leasing model, achieving 60% CAGR in revenue and 20%+ sales penetration within two years. Optimized marketing strategy, increasing ROI from 5% to 32% within six months. Deployed AI to improve marketing performance.

• Senior Vice President Product · HomeServe USA01-01-2020 – 01-01-2023

  Reorganized the product function to enhance innovation and digital transformation. Expanded product portfolio into four new categories (EV, Energy Efficiency, Leasing, and Consumer Electronics) securing new partners in the utility sector. Built and launched HomeServe’s first end-to-end digital claims experience, boosting customer satisfaction.

• Vice President, General Manager | Vice President, Product Strategy and Growth · Agero, Inc.01-01-2016 – 01-01-2019

  Delivered Sustained Profit Growth: Developed a three-year product vision and competitive strategy, overseeing a $30M P&L. Achieved over 15% profit margin improvements for two consecutive years. Led High-Margin Business Unit: Created a new division targeting automotive dealerships and repair shops, scaling to a $10M P&L with EBITDA margins exceeding 50%. Drove Innovation & Incremental Revenue: Introduced AI-powered product enhancements to the core roadside platform, generating $40M in additional revenue with 3x higher profit margins.

• Senior Director, Corporate, Digital and Product Marketing · Asurion01-01-2011 – 01-01-2016

  Scaled Revenue & Subscriber Base: Developed and launched the Soluto technical support brand, securing partnerships with Verizon, AT&T, and Sprint. Delivered $300M in incremental revenue and acquired 10M subscribers in the first year. Pioneered New Growth Channels: Increased subscriber growth by 20% through innovative marketing strategies, including SMS campaigns and App Store Optimization, growing the mobile app install base by 367% to 3.5M users in two years. Drove Market Expansion: Created and executed the SIMPLR product and brand strategy to penetrate underserved retail channels, generating $15M in new revenue within six months.

• Director of Strategy · LG Electronics01-01-2009 – 01-01-2011

  Developed the growth strategy for a $700M B2B portfolio, drove product innovation, and delivered a game-changing M&A transaction. Built SuperSignTM Premier, an award-winning, industry-first digital signage solution for the SMB market.

Education

• Northwestern University - Kellogg School of ManagementMaster of Business Administration, Marketing & Strategy
• MIT Sloan School of ManagementArtificial Intelligence: Implications for Business Strategy
• Northwestern UniversityMaster of Engineering Management
• Carnegie Mellon UniversityBachelor of Science (B.S.), Mechanical Engineering

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