Lumen Beltran

About

With a Bachelor of Commerce in Marketing from the University of Calgary and international business experience from a Semester at Sea program, I have built a diverse career in media and marketing. As the founder of Enlighten Media Inc., I focus on securing sponsorships and creating media solutions that amplify women's voices. My role as an actress with Ignite Artists Talent Agency allows me to bring depth to characters in film and television. Previously, I served as a Marketing Coordinator at Sona Visual, where I managed video projects and social media content. My experience includes a stint as a Social Media Manager at MissMalini Entertainment, covering high-profile events in India, and a Marketing Internship at Roposo, where I secured celebrity partnerships. My career is driven by a passion for storytelling and creating inclusive media narratives.

Experience

• Founder · Enlighten Media Inc.10-01-2023

  Proactively secure sponsorships and nurture relationships with brands, businesses, and talent, providing tailored media solutions that amplify their unique narratives. Oversee every stage of production, from concept development to shoot coordination, ensuring high-quality, engaging content that resonates with diverse audiences. Dedicate all narrative pieces, advertisements, and digital content assets to amplifying the voices of women to authentically represent their experiences, contributing to a more inclusive media landscape.

• Actress · Ignite Artists Talent Agency09-01-2020

  Delivering compelling performances in a range of feature films and television projects, bringing authenticity and depth to diverse characters. Collaborating with directors, producers, and cast members to create impactful, memorable scenes that resonate with audiences. Performing thorough character research and emotional nuance to bring stories to life and engage viewers on a meaningful level.

• Marketing Coordinator · Sona Visual04-01-2019 – 07-01-2023

  Aligning closely with social media retainer clients and production team to design video projects, managing end-to-end coordination including ideation, scriptwriting, shoot scheduling, and distributing digital content that amplifies client impact. Creating engaging social media posts across 7 different platforms, blog articles, re-marketing ads, and weekly newsletters to 3000+ subscribers to amplify online brand presence to generate client bookings. Crafting press releases and public-facing articles to enhance brand perception and reinforce company reputation as an advertising industry leader, contributing to a positive brand identity.

• Social Media Manager · MissMalini Entertainment | A Good Creator Co.06-01-2017 – 08-01-2017

  Actively covered high-profile fashion weeks and Bollywood events in multiple states across India, conducting engaging interviews with actors and celebrities to produce captivating content that resonated with audiences. Created visually compelling social media content that showcased movie premieres and interviews, enhancing brand visibility and engagement across multiple platforms. Analyzed social media analytics to evaluate content performance and community engagement, implementing strategies to foster interaction and grow a loyal online following for fashion, beauty, entertainment, and lifestyle editorial verticals.

• Marketing Intern · Roposo12-01-2016 – 06-01-2017

  Successfully secured high-profile celebrity partnerships, leading to their engagement on the platform and enhancing the app's visibility to the wider community. Reported on fashion week and film premiere events, leveraging opportunities to connect with influencers, Bollywood celebrities, and media and PR professionals and promote the Roposo platform within the vibrant fashion community. Conducted 20 to 50 sales calls per day to promote the app, effectively communicating its value proposition to influential public figures to encourage them to share Roposo with their networks, effectively growing the platform's user base.

Education

• University of CalgaryBachelor of Commerce (BCom), Marketing
• Semester At Sea / ISEStudent Exchange Program, International Business

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