Lydia Harouna

About

Accomplished digital marketing professional with a strong background in brand development, social media strategy, and public relations. Experienced in collaborating with leading PR agencies and global brands to drive successful marketing campaigns, sponsorships, and talent partnerships. Proficient in managing cross-channel digital marketing initiatives and executing creative strategies that elevate brand presence. Passionate about sustainability and bilingual marketing (English/French), with expertise in working with hospitality giants and elite sports organizations.

Experience

• Co-Founder · GRÆY AREA10-01-2023

  Graey Area is a dynamic digital marketing agency dedicated to empowering personal brands and creating unique opportunities with exceptional companies across North America, Europe, and Asia. We specialize in talent representation, collaborating with prestigious athletes, performers, and artists, connecting them with top-tier opportunities in hospitality, lifestyle, and fashion. We produce innovative, modern, and unique design initiatives, strategies, and content. Our goal is to help you understand what your brand needs to stand out. We embrace the creativity that lies within the undefined Graey Area, discovering ideas that are waiting to be found. We adopt a worldwide perspective to elevate your brand's image and navigate the global market effectively, ensuring your brand and products receive the attention they deserve.

• Member · Soho House & Co05-01-2024

  As a member of Soho House & Co, likely involved in networking and participating in exclusive events and activities designed for creative professionals.

• Marketing and Copywriting · Core Home05-01-2023

  Develop and execute multi-channel marketing campaigns to boost brand awareness and sales. Write clear, engaging copy for product descriptions, packaging, emails, and social media. Manage brand voice consistency across all written content. Create content in collaboration with designers for product launches and promotions. Conduct market research to align messaging with trends and consumer behavior. Write and optimize SEO content for improved online visibility. Handle English to French translation for select products. Coordinate email marketing campaigns via platforms like Mailchimp or HubSpot. Oversee projects from concept to delivery.

• Social Media Manager and Coordinator · Lydia Harouna01-01-2022 – 10-01-2023

  Grew Instagram following to 30k+ followers, and an average 30% engagement rate. Curated content across 4 social channels ensuring a cohesive online brand identity. Tracked, analyzed and reported weekly analytics to management using Google Analytics and Zapier. Pitched, developed, and produced short video content on TikTok, and Instagram, resulting in a 45% increase in follower growth in 6 months. Wrote copy for social posts with 100% grammatical accuracy. Coordinated with PR and marketing teams to identify and hire content creators for paid collaborations. Collaborated with marketing teams to design organic and paid media campaigns resulting in a 16% increase in sales. Created viral TikToks with 30k views resulting in increased brand awareness among target demographics.

• Photography and Social Media Manager · CNLP11-01-2022 – 05-01-2023

  Developed and implemented social media strategies to promote photography and prints. Created and scheduled engaging visual content, including images, reels, and videos. Managed social media calendars and ensured consistent posting. Responded to comments and customer inquiries to foster community engagement. Tracked and analyzed social media performance to optimize content. Ran paid ad campaigns to boost visibility and drive traffic. Monitored trends and competitors' activity to keep content fresh. Coordinated influencer partnerships and user-generated content campaigns.

Education

• University of MarylandMarketing
• University of Maryland Global CampusBachelors Marketing, Marketing
• Montgomery CollegeAssociate's degree, Business

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