Madhu Koduvalli

About

Hi! I'm a B2B content specialist with over 10 years of experience in creating impression- and lead-generating content in the data analytics, data science, and AI/ML space. I love working with other creatives in design and video/audio production, as well as cross-departmental roles in product, engineering, sales, and more! I can help you develop integrated marketing campaigns with written, image, audio, and video content that speaks to your target audience, as well as SEO optimized web pages that draw high-intent web traffic.

Experience

• Content Marketing Manager, AI · Invisible2024-11-01 –
• Freelance Content Writer · Freelance2024-01-01 – 2024-11-01
• Senior Copywriter · Labelbox2022-07-01 – 2023-12-01
• Copywriter · Labelbox2020-10-01 – 2022-07-01
• Copywriter · MicroStrategy2018-03-01 – 2020-07-01

  I wrote copy for web, corporate video scripts, digital advertising campaigns, workshops, customer success stories, and email campaigns that reached 400K+ contacts with high click-to-open rates. I collaborated with other copywriters, designers, product marketers, and video and web professionals on a regular basis to create cohesive, compelling, branded content. I conducted customer interviews for promotional videos. I edited and published blog posts using HTML and CRMs.

• Assistant Editor, Acquisitions · Rowman & Littlefield Publishing Group2016-05-01 – 2018-03-01

  I wrote and edited book descriptions and compiled endorsement blurbs for over 150 books for print and online marketing. I also designed and wrote flyers for distribution at academic conferences and author events. I facilitated the publication process for over eighty books per year. I communicated with authors, peer reviewers, and production editors to ensure that books were published according to schedule.

• Technical Writer · YASH Technologies2013-09-01 – 2016-08-01

  I wrote, edited, & published technical documentation, tutorials, web content, and promotional material for John Deere ISG. I collaborated with software developers, UI design teams, and marketing managers. I interviewed developers and “translated” software code into guides, tutorials, and web content. I led a creative team in planning and designing a new website for developer.deere.com.

• Editor & Business Associate · Kingman Row Entertainment2013-08-01 – 2015-07-01

  I performed developmental and copy edits for clients, and was the primary editor of the novel Flye on the Wall, by Mariah Burne. I also wrote promotional and jacket copy, led client meetings and dinners, and performed administrative duties.

• Sales Associate · Om Gifts for Body & Soul2012-07-01 – 2013-05-01

  I designed and distributed advertisements for store events. I gained customer service experience.

Education

• Product Marketing Alliance
• University of IowaBachelor of Arts (B.A.), English Language and Literature, General
• University of DenverCertificate in Publishing, Denver Publishing Institute

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