Madison McCoy

About

My name is Madison, and I'm the founder behind MB Consulting. After years working with nonprofits and small business owners in the wellness space, I witnessed a heartbreaking pattern: passionate mission-driven organizations struggled to be seen, despite having incredible stories to tell. The gap wasn't in their mission - it was in their marketing. They needed help crafting authentic, strategic messaging that would actually reach the people who needed to hear them. What I discovered was that mission-driven leaders face unique pressures: they're passionate about their cause but constrained by limited resources and tight timelines. They need marketing that deserves heart - marketing that truly understands who THEY are, not just what they do. They need data-driven approaches that respect their realities while delivering results that align with their values, not just their bottom line. MB Consulting was born from that realization. Our very first client, a hydroponic lettuce farm in Metter, GA, achieved a 200% increase in sales after just 6 months of working together. That moment confirmed we were onto something powerful - and that we could do it without sacrificing authenticity for algorithms. Now, those same proven strategies - backed by a graduate certificate in marketing from Columbia University and 7 years of hands-on experience - are woven into every one of MB Consulting’s 1:1 client sessions I understand your passion because I've lived it. I deliver data-driven results that respect your voice because I've been there, without turning it into AI slop. I’m here to help mission-driven brands turn purpose into profit, so you can focus on the mission itself.

Experience

• Program and Marketing Manager · One Common Unity05-01-2016 – 05-01-2024

  Project Management: Coordinated multi-stakeholder projects from concept to completion, developing timelines, managing deliverables, and aligning cross-functional teams to ensure campaigns were executed on time, within budget, and exceeded engagement and growth targets. Photography and Social Media Coordinator: Expertly captured compelling photographs at public events, skillfully conveying the organization's mission and community engagement. Curated content for social media platforms, resulting in a notable 42% increase in online engagement. Newsletter Development: Collaborated cross-departmentally to curate monthly updates, crafting newsletters in the Executive Director's voice for a Mailchimp listserve with 4,250 subscribers. SEO Engagement & Research: Utilized SEO to curate website, resulting in a 42% increase in online engagement.

Education

• George Mason UniversityBachelors of Science, Conflict Analysis and Resolution
• Columbia UniversityGraduate Certificate, Digital Marketing and Communications

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