Mamie Clark

Mamie Clark

Innovation-driven strategist with a passion for media partnerships and branded editorial content.

8 yrs experience · New York, NY · 30-40 hrs/week

About

Media professional with over eight years of experience working in strategic partnerships alongside Fortune 500 companies such as Google, Walmart, and Amazon. Seeking to leverage industry knowledge to lead stakeholders through strategic partnership planning, social media, and branded content marketing.

Skills

Affiliate MarketingAnalyticsContent StrategyEditingInfluencer MarketingPartnership ManagementProject ManagementSocial MediaStrategic PartnershipsStrategic Planning

Experience

  • Client Solutions Manager · Meta06-01-2023

    Global Sales for Meta's Food and Beverages team.

  • Account Strategist, Commerce - Strategic Partnerships · BuzzFeed, Inc.03-21-2022 – 01-01-2023

    - Account Strategist for BuzzFeed Inc.’s Affiliate Marketing team - Managed multi-million dollar brand partnerships with Walmart and Amazon through sales recommendations and media planning - Reported performance metrics to key stakeholders and C-Suite executives - Spearheaded innovation strategies for key clients leveraging new technologies (AR/VR, livestream activations, and creator content) - Planned editorial and affiliate content for BuzzFeed’s full suite of brands - Researched and acquired new brand partners

  • Digital Planning Supervisor - Google · Essence Global04-01-2021 – 03-01-2022

    - Digital Planning Supervisor on Google’s app campaigns (digital display, video, paid social, and influencer strategy) - Lead SaaS marketing for major Google products including the IOS Search app, Google Maps, and Google Shopping - Managed team of direct reports - Authored RFPs, created tactical plans, and worked with client to develop media plans - Built out strategy, trafficked social and digital assets, and created budgeting and buy input documents - Implemented media tools such as ad serving tags, research, and reporting insights - Fostered strong relationships with publishers and technology partners

  • Digital Strategy Planner - Walmart · Haworth Marketing + Media05-01-2017 – 05-01-2021

    - Digital Strategy Planner on Walmart's eCommerce campaigns with an emphasis on paid social and influencer strategies - Mobile app marketing expert: primary role responsibilities focused on Walmart’s eCommerce and Grocery mobile app - Authored insights; created weekly, quarterly, and wrap reports; and presented to client - Lead a team of direct reports and fostered their career growth

Education

  • Saint Cloud State UniversityBachelor's Degree, Political Science and English

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