Manny Jassal

About

With a robust educational background in International Business from Carleton University and an exchange program in International Marketing at iaelyon School of Management, this accomplished professional has a proven track record in leadership and marketing. As the CEO of Extra Sauce Agency since June 2022, they have revolutionized operations management, sales systems, and account management, achieving remarkable results such as growing a client's YouTube channel from 100k to 400k subscribers in 8 months. Previously, as CEO of Defiant Regime, they excelled in brand development, influencer programs, and product development, earning media features and endorsements from professional athletes. Their experience also includes roles as a Growth Marketing Consultant at Payroll Solutions International Inc. and Director of Corporate Affairs at Sprott Student Consulting Group, where they led significant brand and operational initiatives. Starting their career as a Sales Development Representative at First Data Corporation, they demonstrated exceptional salesmanship and client relationship skills.

Experience

• CEO · Extra Sauce Agency06-01-2022

  Operations Management: Pioneered a client-centric approach by establishing a tailored team for each client through the curation of a network comprising over 75 vetted marketing partners. Developed a sophisticated project management portal and Standard Operating Procedures (SOPs) to ensure consistently high-quality work across all digital marketing projects, encompassing paid ads, content creation, social media, and website development. Inbound & Outbound Sales Systems: Innovatively launched 'Find Your Sauce,' a podcast initiative aimed at forging valuable relationships with brands, resulting in a substantial enhancement in lead quality. Simultaneously, oversaw and coached a dynamic sales team of 2 appointment-setters, orchestrating the booking of qualified strategy calls via targeted outreach on platforms like LinkedIn, Instagram, and email. Account Management: Assumed a pivotal role as the primary client-facing liaison, skillfully managing the diverse needs of over 15 clients in 2023 and internal teams. Spearheaded strategy development and execution, ranging of projects from lifestyle brands, DTC product brands, SAAS organizations, AI startups, law firms, and more. Results: - Skyrocketed a client's YouTube channel from 100k to 400k subscribers in just 8 months. - Grew a client's Facebook page from a few thousand to a million followers in only 10 months. - Pioneered a market authority podcast for an AI software company's leadership team. - Successfully launched our own luxury streetwear brand, selling out in just 72 hours. - Grew a clients YouTube channel with the following metrics; 45.3 million views, generated $124k+ in revenue, and garnered 264k+ followers in 9 months. - Grew the agencys revenue to $10,000/MRR by March 2023.

• CEO · Defiant Regime02-01-2020

  Brand Development: Conducted in-depth market and audience research to craft a brand identity aligning with the organization's brand house. Developed comprehensive frameworks, including style guides and messaging guides, to ensure a unified and cohesive brand presence across all touchpoints. Influencer/Content creator program ('Defiant Family'): Established strong relationships with both local and international creators whose values resonate with our target audience. Orchestrated collaborative content creation through streamlined workflows, meticulously analyzing campaign data (metrics: engagement, sales). Content Strategy + Social Media Distribution: Architected a robust content asset repository for the organization. Collaborated with internal and external teams to meticulously plan content schedules for product launches and initiatives. Orchestrated seamless content distribution across various digital platforms, including Instagram, Meta, Tik Tok, LinkedIn, and the website. Product Development: Pioneered the development of cutting-edge products by establishing a fully controlled supply chain system in South Korea. Personally curated the sourcing of premium fabrics and leveraged world-class craftsmanship to ensure unrivaled product quality and exclusivity. Results: - Featured in media outlets like BlogTo - Cultivated a loyal Toronto 'defiant' community - Established an international customer base - Garnered endorsements from professional athletes and influencers.

• Growth Marketing Consultant · Payroll Solutions International Inc.06-01-2021 – 07-01-2022

  Brand Development (June 2021): Ideation to execution, led the brand development across the omni-channel. Provided the organization with resources/workflows/workshops to successfully execute the new brand identity seamlessly across social media, website, and tradeshows. Uncovered deep market & audience research to find marketing opportunities in the North America & LATAM regions. Optimized the various prospect touchpoints across the customer journey. Website Development (Sept 2021): Ideation to execution, led the project for creating a new modern global website in accordance with audience behaviours (e.g. Established A 'Global Reach' database for prospects to view payroll information on the regions they plan to expand into). (March 2022) Demand Generation: Provided strategy of digital paid media, organic social media, thought leadership (webinars, podcast). Consultation on implementing an employee reward system. Consulting & implementation of the organizational's content asset bank.

• Director of Corporate Affairs · Sprott Student Consulting Group01-01-2020 – 04-01-2020

  The Sprott Student Consulting Group is a student-run experiential learning program that connects students with dynamic business partners who want to help students learn while the students help them. We offer support in strategy, management, finance, supply chain, communications, and much more. - Manage team of 5 directors working to establish a consulting service provided by undergrad and master students in the Sprott department and connect them with companies to work on real-life projects related to the career path they plan to pursue after school. - Oversaw the operations for 12 student consulting teams working with clients tackling real-life problems. - Organized 62 students to meet their needs towards their field specializations and their educational team strengths to help the companies tackle their problem/goal at hand. - Building the foundational structure (templates, procedures, rulings, etc.) for the new program. This was done to ensure after this group of directors move on, our successors will be able to pick up and continue to grow the program.

• Sales Development Representative · First Data Corporation04-01-2019 – 09-01-2019

  Demonstrated professional salesmanship through the use of effective sales techniques and presentation skills. Established relationships with qualified businesses and connected them with our client through door-to-door sales.

Education

• Carleton UniversityInternational Business, International Marketing & Trade
• iaelyon School of ManagementExchange Program, International Marketing

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