Sam Omidi

About

With over 20 years of global marketing leadership experience, I combine the expertise of running my own boutique agency with insights gained from collaborating with diverse organizations across B2C luxury e-commerce and B2B industries. This unique vantage point has allowed me to manage multiple projects simultaneously, test strategies at scale, and deliver tailored solutions that drive measurable outcomes. As a hands-on leader, I specialize in evidence-based marketing strategies rooted in data integrity, competitive analysis, and KPI optimization. My focus on the customer journey, from initial engagement to retention, ensures scalable, sustainable growth. Whether developing go-to-market strategies for emerging brands or optimizing the tech stacks of established enterprises, I bring a holistic approach to marketing that aligns teams and amplifies results. Core Expertise: Predictive Analytics & Attribution Modeling, Marketing Technology Integration (Shopify, Salesforce, Segment, Klaviyo), Brand Building for B2C Luxury & Persona Development for B2B, Cross-Channel Campaigns (SEO, SEM, Email, Social). If you’re seeking a data-focused CMO with the ability to identify opportunities, optimize marketing infrastructures, and execute growth strategies that deliver tangible results, let’s connect.

Experience

• Growth Marketing: Data-Driven Digital Transformation in Luxury Fashion · Beare Park Luxury Womenswear08-01-2024 – 01-01-2025

  Challenge Luxury fashion brand Beare Park faced critical obstacles in scaling their digital presence and maximizing customer value. Despite having premium products and strong market potential, they struggled with fragmented customer data across platforms, inefficient marketing spend due to unclear attribution, and limited ability to personalize customer experiences. The brand needed a comprehensive solution to unify their customer data, optimize marketing channels, and drive sustainable growth in a competitive luxury market. Solution My strategic approach centered on three core pillars of transformation: First, we revolutionized their data infrastructure by implementing a CDP that unified customer data across all touchpoints. This foundation enabled accurate attribution modeling and real-time analytics capabilities. Second, we conducted extensive customer journey mapping and persona development, identifying four distinct customer segments: Luxury Enthusiasts, Style Conscious Professionals, Occasional Luxury Shoppers, and Fashion Influencers. This segmentation informed targeted marketing strategies and personalization efforts. Finally, we deployed sophisticated lifecycle marketing campaigns with automated workflows based on customer behavior patterns. This included personalized communication strategies, optimized retargeting, and triggered marketing campaigns at key touchpoints. Impact The transformation delivered exceptional results within six months: Achieved 10X increase in overall revenue Boosted Average Order Value (AOV) by 28% Increased Customer Lifetime Value (LTV) by 120% Improved customer retention with 65% increase in repeat purchase rate Enhanced marketing efficiency with 45% lower acquisition costs Achieved 85% higher email engagement rates Improved cart recovery by 42%

• Fractional CMO - Rebuilding Marketing Infrastructure · Squire Technologies Inc.10-01-2021 – 05-01-2022

  Background Squire Technologies is a leading provider of robust, fully integrated software systems for barbershops and men’s salons. Despite growing to over 200 employees, the company faced significant challenges with acquisition costs. My Role As the Fractional CMO, I was brought on board to rebuild the marketing infrastructure, drive product innovation, and lead customer engagement initiatives to enhance both the B2B and B2C aspects of the business. Challenge Inefficient Acquisition Costs: The CPA through paid digital channels was exorbitantly high. Lack of Data Visibility: Absence of a comprehensive data platform hindered informed decision-making. Intense Competition: Competitors were rapidly gaining ground, threatening Squire’s market share. Resource Constraints: Limited time to implement changes before losing market momentum. Solution Rebuilt Squire's marketing infrastructure by implementing a comprehensive data platform, creating executive dashboards for data-driven decisions. Reduced CPA by 90% while doubling leads through optimized channel strategy. Restructured the website for better SEO and content marketing. Our ambassador program became the #1 driver of SQLs. Results Cost Efficiency: Reduced cost per acquisition by 90% while doubling lead volume. Revenue Growth: Increased monthly recurring revenue by 150%. Market Expansion: Achieved 300% year-over-year revenue growth. Strategic Partnerships: Secured a lucrative partnership with Conair. Company Valuation: Contributed to increasing the company valuation to $750 million. The Big Wins Market Leadership: Positioned Squire as the new leader in barbershop and men’s salon software. Executive Empowerment: Enabled data-driven decision-making at the executive level. Ambassador Program Success: Established the top source of qualified leads, outperforming traditional channels. Product Excellence: Improved user experience for barbers and customers, leading to higher retention and satisfaction.

• Fractional CMO - D2C Growth Strategy · VeSync Co.09-01-2023 – 09-01-2024

  Challenge: COSORI, a leading brand in air fryers and small kitchen appliances, faced intensifying competition and declining profits in the U.S. online market. Despite significant investments in advertising and influencer partnerships, the company struggled to drive growth through its D2C channels. The CEO recognized the urgent need for a robust D2C strategy to ensure financial stability and long-term profitability. Solution: I was brought on board to develop and lead a comprehensive D2C growth strategy for COSORI's flagship product, the TurboBlaze air fryer. Execution: - Collaborated with the international VeSync app team to implement a Customer Data Platform (CDP), consolidating data from multiple marketing channels. - Leveraged generative AI to create personalized content for email campaigns, dynamic landing pages, and in-app experiences. - Engineered an expansive omnichannel marketing strategy, including: - - Advanced email and SMS marketing automation - - A structured three-tier ambassador program - - Intensive SEO and content strategy - - High-impact conversion and lead generation campaigns on Google and Meta platforms Built and led a team of eight senior marketers to fast-track strategy execution. Implemented AI tools and zero-party data tracking for unprecedented content personalization. Developed strategic influencer partnerships to increase brand awareness and market presence. Results: - Doubled email and SMS open rates through AI-driven personalization. - Reduced cart abandonment by tenfold, significantly improving conversion rates. - Achieved over 7 million monthly active users engaging with app content. - Increased monthly recurring revenue by 4x, reaching seven-digit figures, reinforcing CEO's commitment to D2C strategies. - Grew email subscribers by 283% and blog traffic by 151%. - Obtained over 80 million views through influencer partnerships. - Propelled COSORI to become the top-selling air fryer brand on Amazon, Target and Walmart.

Education

• Simon Fraser UniversityMaster of Business Administration - MBA
• Vancouver Film SchoolDigital Marketing & Media, Marketing
• Simon Fraser UniversityBachelor of Applied Science - BASc, Human Computer Interaction
• Sentinel secondary school

Similar talent on Pangea

Prabhjyot K.Fractional CMO | Marketing Manager | Startup Growth Specialist | AI-driven Marketing - Double the Growth Through Streamlined Processes!Mumbai, MaharashtraChristopher T.Growth strategist with 17+ years of experience. Driving omnichannel marketing, demand generation, and revenue growth across North America, Europe, and Asia through aligned creative and data teams.Pataskala, OHEugene F.Experienced Marketing Leader Driving Measurable ResultsMt Kisco, NY 10549Jordan V.Fractional AI Growth Operator Helping Companies Automate Marketing, Increase Revenue & Scale FasterTelluride, CO