Marc Mulgrum

About

Senior executive with 15+ years leading global sales, marketing, and business growth across digital media, telecom, and broadcast industries. Proven success driving multimillion-dollar revenue, expanding international markets, and building high-performing teams. Expertise spans SaaS and IPTV/OTT go-to-market, ad tech and enterprise online video, and AI/ML integration/commercialization across conversational AI, cloud GPU infrastructure, and computer vision, with a track record of structuring complex enterprise deals and forging strategic partnerships.

Experience

• Senior Vice President of Global Sales and Marketing · Sensara.tv12/2024

  ● Leads global sales and marketing strategy for Tier 1 media companies, broadcasters, OTT platforms, telecommunications providers, news organizations, and teaching hospitals, overseeing cross-regional enterprise sales teams and complex deal execution across North America, EMEA, and APAC; drives sustained revenue growth and market expansion through strategic account development with clients, including Jio/Hotstar, Paramount, Tegna, MultiChoice, and Astro. ● Owns executive-level client relationships with C-suite, commercial, and technology stakeholders at major broadcasters and healthcare institutions, including Mayo Clinic, positioning advanced technical solutions as mission-critical platforms; consistently delivers high-value, multi-year global contracts by aligning product capabilities with digital transformation, content distribution, compliance, and infrastructure modernization initiatives. ● Directs integrated go-to-market and commercialization initiatives, aligning sales execution, marketing strategy, pricing, and partner ecosystems to penetrate competitive Tier 1 accounts; strengthens forecasting discipline, sales operations, and leadership development while improving win rates, shortening enterprise sales cycles, and scaling repeatable global revenue programs across media, OTT, and telecommunications markets.

• AI/ML Consultant · Self-Employed | Consulting Services for Multiple Organizations01/2024 – 11/2024

  ● Led multi-client AI/ML consulting engagements across conversational AI, cloud GPU infrastructure, and computer vision platforms, driving end-to-end strategy from product definition and go-to-market positioning to enterprise partnerships, accelerating platform adoption, shortening sales cycles, and enabling scalable commercialization of AI solutions. ● Architected and refined AI-driven product strategies for voice-first, omnichannel bots, agent-assist systems, and video intelligence platforms by translating complex ML capabilities (LLMs, speech recognition, video analytics, inference optimization) into clear value propositions, resulting in improved customer acquisition, stronger differentiation, and increased enterprise deal conversion. ● Built and scaled strategic partnerships and revenue pipelines by collaborating with cloud providers, system integrators, and enterprise buyers; supported sales and marketing motions with technical validation, solution design, and executive-level presentations, contributing to measurable revenue growth and long-term client retention. ● Advised founders and executive teams on AI/ML commercialization, infrastructure optimization, and market readiness, aligning product roadmaps with customer use cases, compliance considerations, and scalability requirements; strengthened operational execution while positioning platforms for investment readiness, enterprise adoption, and sustained growth.

• Senior Vice President of Global Sales, Sales Engineering, Marketing, Channel & Technology Partnerships · Setplex11/2019 – 11/2023

  ● Expanded Global Market Footprint: Identified, pursued, and secured new revenue opportunities across LATAM, Asia, Europe, and North America, driving multimillion-dollar growth while strengthening the company's presence in competitive international markets. ● Strategic Sales and Channel Leadership: Directed global sales, sales engineering, and co-managed marketing and product teams to develop integrated go-to-market strategies, optimize sales pipelines, and manage high-value channel partnerships, including multi-billion-dollar infrastructure with YOTTA. ● Complex Deal Structuring and Negotiation: Led high-stakes negotiations with multi-stakeholder clients and partners, successfully closing deals with favorable terms, while mitigating risk and ensuring alignment with corporate growth objectives. ● Market Intelligence and Competitive Analysis: Maintained comprehensive knowledge of industry trends, competitor activities, and regulatory changes, translating insights into actionable strategies that enhanced market positioning and drove customer adoption of IPTV solutions for major telecom operators, including Liberty Global, Art Motion, Star Group, and Camtel. ● Executive Strategic Planning and Leadership: Collaborated with C-suite leadership on long-term strategic initiatives, aligning sales, marketing, and product functions to support sustainable growth, operational efficiency, and technological innovation in global telecommunications markets.

• Chief Operating Officer · Zanthion12/2016 – 06/2019

  ● Directed end-to-end supply chain operations across multiple locations, optimizing processes to reduce lead times while maintaining rigorous product quality standards, resulting in improved customer satisfaction and retention. ● Implemented comprehensive performance management systems by establishing KPIs for each department, enabling real-time tracking of operational efficiency, resource allocation, and alignment with corporate growth objectives. ● Pioneered AI-enabled eldercare solutions, shaping the development and deployment of advanced monitoring sensors and alarm systems that enhanced patient safety and operational efficiency in hospitals, assisted living, and in-home care environments. ● Led revenue-driving product innovation initiatives, successfully launching new service offerings and in-home senior monitoring devices, generating measurable revenue growth, while positioning the company at the forefront of the eldercare technology market. ● Oversaw multi-site operations and budgets, providing strategic guidance, operational oversight, and cross-functional leadership for 5+ locations, fostering a culture of operational excellence, scalability, and sustainable business performance.

• VICE PRESIDENT OF BROADCAST LICENSING · Youtoo Technologies01/2013 – 06/2014

  ● Directed sales strategy and business development initiatives for white-labeled interactive and social TV platforms, successfully transitioning the company from a traditional cable channel model to a scalable SaaS-based services provider. ● Acquired and managed high-profile broadcast and cable clients, including Univision, NBC/UNI, Oxygen, CBS, Telemundo Networks, Graham Broadcasting, and Fox Local News, expanding the company's market footprint and driving recurring revenue growth. ● Led multi-channel sales efforts targeting local broadcast stations, production companies, and national networks such as MTV, ABC, CBS, Fox News, ABC News, and Turner Broadcasting, consistently exceeding revenue targets, and fostering long-term client partnerships. ● Generated consistent, recurring revenue streams of $80K per month and additional one-off event revenues, while implementing pricing and package strategies that optimized profitability and competitive positioning in the broadcast technology sector. ● Championed organizational restructuring and operational efficiency initiatives, streamlining workflows, reducing overhead costs, and enhancing cross-functional collaboration to support sustainable growth and service delivery excellence. ● Designed and executed comprehensive customer experience programs, improving client satisfaction through service improvement initiatives, strategic account management, and innovative solutions that increased retention and client engagement.

• Head of Business Development · Anvato (A Google Company)01/2010 – 12/2013

  ● Directed global business development initiatives for enterprise online video solutions, consistently exceeding revenue targets with over $16M generated, demonstrating strong market penetration, strategic client acquisition, and cross-functional leadership. ● Established and scaled reseller partnerships, notably launching Endplay as a key channel partner, generating over $80K in monthly recurring revenue, enhancing distribution reach, and recurring sales streams. ● Pioneered early server-side dynamic video ad insertion technology, collaborating with product and engineering teams to drive innovation, improve monetization capabilities, and establish competitive differentiation in digital media solutions. ● Optimized product portfolio and revenue streams, identifying underperforming offerings, implementing strategic enhancements, and executing discontinuation plans that increased profitability, and streamlined operations. ● Managed multimillion-dollar budgets and client portfolios, including NBCU, Hearst, Gray Television, NFL, Fox Sports, CBS Local, Graham Media, and Univision, ensuring effective allocation of resources, maximized ROI, and elevated client satisfaction. ● Enhanced deal value and operational efficiency through targeted upselling strategies, the creation of high-impact proposals and contracts, competitive pricing analysis, and workflow improvements, driving sustainable growth and repeat business.

• Equity trading assistant / project management operations · Bear Stearns1985 – 1995
• Director of Sales · Ficomp Systems1995 – 1998
• Y2K consultant · Credit Suisse1998 – 1998
• Sales engineer / sales leadership · Enron1999 – 2000
• VP, live streaming, and VOD · Jumpcut2000 – 2000
• VP, Business Development · Roo Media2002 – 2004
• Co-founder / executive roles · various startups2002 – 2005
• Co-founder · Nowbeat2002 – 2005
• VP of Sales · Vidavee2008 – 2008
• COO · Zanthion2015 – 2018
• Chief of Sales · Klangoo2015 – 2018

Education

• Syracuse UniversityBachelor of Science

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