Mari Backus

About

Mari Leigh is a dynamic entrepreneur and coach with a Bachelor of Business Administration in Management and Marketing from Grand Valley State University. She began social media management in 2010 for small businesses continuing until earning her degree. Her expertise in marketing and communications was honed as the Marketing Director at Coral Restoration Foundation, where she managed CRM partnerships, outreach events, and public relations. After Mari went back to entrepreneurship helping businesses grow through website creation, brand design, consulting & marketing management. Her diverse experience and passion for personal development make her a sought-after consultant and business leader.

Experience

• Owner | Business Consult, Brand & Website Design, Marketing & Social Media Management · Stay Collective Co05-01-2017

  Consult with small & large businesses on strategy and marketing challenges including how to increase conversion, attract their ideal customers, and create an outline for optimal results. Managed and implemented client projects primarily focusing on creating brand identities and website design. Managed communications including social media, emails, etc., and finances. Developed close relationships with partners such as Mailchimp which increased visibility and potential client opportunities. Executed ongoing work with retainer clients such as website updates, email marketing, graphic design, SEO, and more.

• Owner / Founder · Marly Rae05-01-2017 – 05-01-2019

  Worked with numerous USA brands such as Saltwater Luxe & Stillwater The Brand to purchase merchandise; manage website & social media. After two years, sold the business to focus on other ventures.

• Marketing Director · Coral Restoration Foundation12-01-2015 – 05-01-2017

  Oversaw CRM partnerships, photography database, merchandise, outreach events & trade shows. Created & coordinated all marketing materials including social media, newsletters, emails, fundraising campaigns, brochures, etc. Managed website and enforced organization standards for messaging & brand usage. Built new gift shop through vendor analysis, design of new merchandise, POS system analysis, inventory & sales. Project management for tasks such as creation of 2015 & 2016 Annual Report. Handled public relations with partners, community members & news outlets; organized & managed database for these contacts as well as developed multiple press releases. Event management and department budget development & management. Collaborated with department managers to support primary functions & goals of the organization.

• Social Media Manager · Multiple companies05-01-2010 – 09-01-2015

  - Content: Create original & creative content for multiple channels - Teamwork: Meet & collaborate with departments to support the overall goals of the company - Social media calendar: Develop & implement new system for tracking; maintain - Campaigns: Create & implement social media campaigns - Reports: Develop monthly reports & analyze how to increase company’s presence - Support: Worked with sales & executive staff on projects related to website, marketing materials & inventory processing software

Education

• Grand Valley State UniversityBachelor of Business Administration (BBA), Management & Marketing

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