Maria Daniela Garcia Nogueira

About

Helping marketing teams stop throwing spaghetti at the wall and start scaling ads with confidence. We transform creative chaos into predictable success through data-driven frameworks that actually work, clear performance insights, and proven optimization systems. Our impact includes a 40% reduction in wasted creative ad spend, a 2x improvement in creative success rate, and clear results within 60 days. The professional has extensive experience in growth marketing, creative strategy, and digital transformation across various industries including fintech, media, and technology.

Experience

• Creative Strategist Consultant · Ad Creative Flow2024-12-01 –
• Acquisition Manager · Beek.io2022-06-01 – 2024-12-01
• Growth Marketing Expert · Nolk2021-07-01 – 2022-06-01

  Nolk is a start-up that partners with DTC brands to scale their revenue to the next level. Collaborated with the Brand managers to design and refine tailored growth strategies for each brand. Worked alongside the Creative teams to advise on the creation of high-performing campaign assets that drive engagement and conversions. Provided strategic direction and optimization recommendations for paid media campaigns to maximize ROI. Consulted on email marketing initiatives, including segmentation, automation, and performance analysis. Advised on promotional planning to align campaigns and offers with overarching growth strategies, ensuring a consistent and effective brand message.

• Marketing Analytics Consultant · Guildin2021-08-01 – 2022-05-01
• Growth Marketing Manager · Quiena2020-05-01 – 2021-07-01

  Quiena is a fintech that empowers users to maximize their savings effortlessly, without requiring financial expertise. At Quiena, I was responsible for designing and executing the user acquisition strategy, contributing to sustainable growth through data-driven insights and continuous optimization. My key responsibilities included: Leading Paid Media Strategy: Managed performance marketing campaigns across multiple platforms, driving acquisition and optimizing spend to exceed KPIs. Overseeing Creative Development: Directed a cross-functional team of copywriters and designers to deliver high-performing ad creatives aligned with growth objectives. Driving Conversion Rate Optimization (CRO): Partnered with UX/UI and development teams to enhance user journeys, achieving improved conversion rates across key touchpoints. Building Analytical Frameworks: Designed dashboards and implemented advanced analytics to monitor campaign performance, inform strategic decisions, and uncover growth opportunities. Improving Attribution: Optimized tracking and attribution within the app ecosystem using MMPs, ensuring data accuracy for better campaign optimization. Fostering a Growth and A/B Testing Culture: Cultivated a mindset of experimentation within the team, consistently running A/B tests to refine campaigns, uncover actionable insights, and scale winning strategies.

• Google Ads Consultant · The Centria Group2018-03-01 – 2020-12-01

  The Centria Group is a global technology and digital transformation company, formed by a multidisciplinary team of more than 50 specialists, located in Panama, Colombia, Spain and Argentina.

• Marketing Automation Strategist · Adtomic2019-08-01 – 2020-07-01

  Adtomic is an Artificial Intelligence platform that creates, automates, and optimizes your Google, Facebook, and Instagram campaigns to maximize e-commerce sales. Tracking and optimization of ROAS of +150 e-commerce. Planning for seasonality (Hot sale, black friday, cyber monday). Create dashboards to track operational and performance KPIs. Recommend best practices for Ad creative optimizations for all clients (Communication 1:many). 1:1 management of key customers. Automation of recurring processes with No-Code tools.

• Senior Digital Marketing Strategist · Havas Media Group2018-01-01 – 2019-08-01

  Havas is a Media Agency that operates in more than 140 countries and serves its clients through a portfolio of specialized teams covering media, digital strategy, data consulting, programmatic buying, and performance marketing, among others. Within Havas, I had the opportunity to lead a project that was selected as a success case in Think with Google. Owner of the annual digital media strategy defining the right audience for each account/brand. Responsible for budget allocation and control. +2M USD monthly. Customer guidance and management along with interaction with creative agency and client relationship. Clients: Tuenti Regional, Movistar, Renault, Santander, Danone, Claro, Burger King, Starbucks, LVMH New York on account as Marc Jacobs, Fendi, Kenzo, Loro Piana, Chandon, Hennsy, and others.

• Digital Marketing Analyst · Debmedia2017-01-01 – 2017-12-01

  Campaign management (Google, Facebook, and Linkedin ads). Email marketing strategy. Content strategy (Social Media & SEO).

• Digital Marketing Intern · Mare Nostrum2015-09-01 – 2017-01-01

Education

• ReforgeGrowth Marketing
• Brother Ad SchoolCreativity for advertisng, Advertising
• University of South CarolinaInternational Bussiness and Marketing *Exchange*
• Universidad de PalermoInternational Business, International Business/Trade/Commerce
• Universidad de PalermoMarketing, Marketing

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