Maria España

About

Multidisciplinary professional with 10 years of holistic experience in Sales & Marketing. Skilled in fostering long-lasting relationships that drive business growth, creating business strategies with a results-driven mindset, and developing D2C and B2C projects with an holistic approach engaging key stakeholders to succeed. I have worked for leading companies under agile methods and with starting businesses under different roles that demanded both an entrepreneurial mindset and a multidisciplinary profile.

Experience

• Key Account Manager B2C · Unilever06-01-2020 – 07-01-2023

  Lead annual negotiations to increase visibility counterparts driving sales growth. Build and execute together with trade marketing the commercial campaigns adhoc for ecommerce. Increase gross margin +600bps in dilutive business unit YoY (2020-2021) turning pure play key account accretive for the company. Building awareness and engagement with marketing teams to implement design for ecommerce strategy. Lead market place model strategy maximizing revenue and profitability.

• Key Account Manager eCommerce · Stanley Black&Decker04-01-2018 – 05-01-2020

  Account management of pure play customers. Clients with listings up to 10.000 SKUs. Duplicate sales target reaching +26% YoY (2019 vs 2018) Improve sales margin by +100bps YoY (2019 vs 2018) Develop content strategy across all group brands. Build a collaboration team to set up Media strategy, controlling trade and performance budgets.

• eCommerce Manager · Grupo Miralbueno10-01-2016 – 04-01-2018

  Lead the development of ecommerce sales channel with etailers and D2C online store reaching top 5 of billing business units. Identify opportunities via data driven insights and develop actionable recommendations, increasing leads by 40% in D2C online store. Build commercial and marketing plan to entice and engage consumers (commercial calendar, promotions, marketing strategies applied to convenient action).

• Senior Manager eCommerce · Grupo Century Global11-01-2013 – 06-01-2016

  Leading ecommerce business unit that went from 35% to 42% of the company's total sales by the end of 2017. Develop multiple D2C ecommerce projects, from user experience journey to business plan for our customers. Collaborate to create the business P&L, controlling sales targets, investment budgets and profitability. Events organization: 10 workshops customer-focused with location in different cities.

Education

• EAE Business SchoolMaster in Marketing Management, Marketing
• EsumerBachelor's Degree, Financial Management

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