Marie Vilsaint

About

With a strong foundation in business, management, marketing, and related support services from LIU Brooklyn, I have cultivated a robust career in marketing. Currently, I serve as a Senior Marketing Manager, where I lead strategic marketing initiatives to enhance brand growth and engagement. Previously, as a Social Media Marketing Manager, I successfully increased brand engagement by 40% and followers by 30% through innovative social media strategies. My tenure at Apple as a Product Specialist honed my skills in customer service and product demonstrations, contributing to a 35% rise in sales. As a Marketing Intern at Google, I played a pivotal role in multi-channel marketing campaigns, boosting user acquisition by 15%. My expertise spans social media management, data-driven campaign optimization, and cross-functional collaboration, all aimed at driving brand success and customer satisfaction.

Experience

• Senior Marketing Manager · Confidential12-01-2022

  As a Senior Marketing Manager, likely responsible for leading marketing strategies, overseeing marketing campaigns, and managing a marketing team to drive brand growth and engagement.

• Social Media Marketing Manager · Confidential08-01-2021 – 12-01-2022

  Developed and executed comprehensive social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn), resulting in a 40% increase in brand engagement. Managed and grew social media communities, driving a 30% increase in followers and enhancing customer loyalty. Created and curated high-quality content, including graphics, videos, and blog posts, boosting post engagement by 25%. Implemented data-driven social media campaigns using analytics tools (Hootsuite, Sprout Social) to track performance and optimize strategies. Collaborated with cross-functional teams (marketing, design, product) to ensure cohesive brand messaging and campaign alignment. Conducted regular A/B testing of social media ads and content to maximize ROI and achieve a 20% higher conversion rate. Engaged with followers, responding to comments and messages to improve customer satisfaction and brand reputation. Analyzed competitor social media activity to identify trends, opportunities, and areas for improvement. Managed social media advertising budgets, achieving a 15% increase in ad performance while staying within budget.

• Product Specialist (Creative) · Apple05-01-2019 – 08-01-2021

  Delivered exceptional customer service and personalized product demonstrations, resulting in a 35% increase in product sales. Educated consumers on the features and benefits of Apple products through engaging presentations and hands-on sessions. Conducted training workshops for customers and staff, enhancing product knowledge and user experience. Provided expert technical support and troubleshooting, improving customer satisfaction and loyalty. Collaborated with cross-functional teams to support the launch of new products, achieving a 25% improvement in launch efficiency. Utilized CRM software (e.g., Salesforce) to manage customer relationships and track sales performance. Collected and analyzed customer feedback to inform product development and marketing strategies. Maintained up-to-date knowledge of Apple products, industry trends, and competitor offerings to provide informed recommendations. Assisted in merchandising and inventory management to ensure optimal product availability and presentation. Participated in community events and outreach programs to promote Apple products and enhance brand visibility.

• Marketing Intern · Google11-01-2018 – 04-01-2019

  Assisted in the development and execution of multi-channel marketing campaigns, contributing to a 15% increase in user acquisition. Conducted detailed market research and data analysis using Google Analytics to inform marketing strategies and enhance customer insights. Supported cross-functional teams in coordinating product launch events, resulting in a 30% increase in event attendance and media coverage. Collaborated with the creative team to produce high-quality marketing collateral, improving brand consistency and engagement. Utilized SEO best practices and digital marketing tools to optimize online content, driving a 25% increase in organic search traffic. Assisted in managing social media accounts, contributing to a 20% increase in social media followers and engagement. Participated in A/B testing and performance tracking to optimize email marketing campaigns, achieving a 10% higher open rate. Engaged in competitive analysis to identify market trends and opportunities, supporting the strategic planning process. Worked with the product team to gather and analyze customer feedback, influencing product development and enhancements. Utilized project management tools (e.g., Asana, Trello) to ensure timely and efficient campaign execution and reporting.

Education

• LIU BrooklynBusiness, Management, Marketing, and Related Support Services

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