Marie Wickham

About

Senior marketer and strategist with a passion for travel, food, and sustainability. Over 14 years of experience driving growth for digital businesses, including 6 years of leading cross-functional teams. Known for a bias for action, multicultural sensitivity, and delivering results in fast-paced environments.

Experience

• Director of Marketing · Sourgum Waste06-01-2022 – 09-01-2024

  Developed and implemented a comprehensive marketing strategy to support the waste and recycling startups growth objectives. Established the Sourgum brand and ensured consistency across all marketing channels and materials. Oversaw digital marketing initiatives, including search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content marketing, social media, and email campaigns. Collaborated with the sales team to create and execute lead generation, nurturing, and conversion strategies. Partnered with the development team on product enhancements and feature improvements to increase conversion rate optimization (CRO) and customer retention. Identified and secured partnerships to broaden Sourgum's reach and enhance marketing efforts. Managed corporate communication and public relations initiatives. Leveraged market research and customer feedback to gain insights into customer needs, preferences, and pain points, refining marketing strategies accordingly. Developed marketing dashboards to report key performance metrics and share insights with C-suite and other department heads. Led the marketing team, fostering collaboration among internal and external stakeholders.

• Senior Digital Manager · Qatar Airways09-01-2021 – 06-01-2022

  Led the website and mobile application initiatives for QR Americas, driving revenue growth through the e-commerce channel. Developed and managed the sales promotions calendar, creating compelling offers to boost revenue. Directed a team of four in driving website traffic and sales through digital marketing strategies, including SEM, metasearch, affiliate marketing, paid social, programmatic display, video, audio, email, and SMS campaigns. Maintained and expanded the customer database, implementing strategies to enhance customer activation and retention. Managed product content and local site merchandising, optimizing conversion rates through targeted enhancements. Identified and activated strategic commercial partnerships to drive business growth and market presence.

• Marketing Manager · Qatar Airways09-01-2018 – 08-01-2021

  Developed and managed the marketing plan for QR North America, conducting competitive analysis and customer profiling to align with global marketing strategy and commercial objectives. Oversaw the North America marketing budget and led a three-person marketing team in executing campaigns, enhancing customer loyalty, securing partnerships and sponsorships, and supporting sales, e-commerce, and PR with targeted marketing content and materials. Onboarded and collaborated with agencies to analyze the market and competitive landscape, establish media buying strategies, launch campaigns with advanced targeting, and report on performance against key objectives and KPIs.

• E-commerce Officer · Qatar Airways07-01-2017 – 08-01-2018

  Directed the digital media buying strategy, budget, and implementation for QR's North American websites, maximizing online visibility and engagement. Managed the digital promotional calendar, executing campaigns across owned and paid channels to drive traffic and conversions. Communicated results and insights to local teams, upper management, and Head Office, ensuring alignment and transparency across all initiatives.

• E-commerce Manager · Babeth's Feast03-01-2014 – 06-01-2017

  Launched and managed the e-commerce website for a specialty food retailer, overseeing logistics, database management, inventory control, merchandising, platform management, web design, and SEO to enhance user experience and sales. Spearheaded customer acquisition and retention efforts through strategic marketing planning, PPC campaigns, media buying, native advertising, email marketing, social media management, CRM initiatives, and analytics. Led customer service representatives to ensure high-quality user support and troubleshooting.

Education

• HEC ParisMSc in Management, Marketing
• University of KentBBA, Business Administration and Marketing
• Lycée Français Charles de GaulleScientific Baccalaureate
• French American School of New York

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