Meroua Kahlerras

About

"Behind every click, there’s a strategy." I’m Meroua, a digital strategist who believes in the power of a clear vision and precise execution. Throughout my career, I’ve led initiatives that turn data into impactful decisions, driving significant improvements in performance and engagement. My philosophy? Thoughtful strategy, rigorous analysis, and inspiring leadership. Discover how I bring these principles to life to achieve measurable results.

Experience

• Marketing consultant · ParkVel07-01-2024

  Development and implementation of a digital marketing strategy aligned with Parkvel's CSR (Corporate Social Responsibility) values. Market trend analysis and consumer behavior insights to identify growth opportunities. Coordination with co-founders to ensure consistency across marketing campaigns.

• Digital Strategy Consultant · Pharmacy marouf06-01-2024 – 10-01-2024

  Responsible for the transformation of Marouf Pharmacy's brand identity and digital presence, with a strong focus on value alignment, brand positioning, and consistency. - Brand Identity: Developed a cohesive visual and narrative identity, ensuring brand consistency and aligning with core company values to build trust and authenticity. - Brand Positioning: Established a unique market position to distinguish Marouf Pharmacy, enhancing brand awareness and shaping a positive customer perception. - Visual Storytelling: Crafted compelling visuals and a distinctive brand voice to create an emotional connection with customers and reinforce brand personality.

• Marketing Director · IMPERIATEC05-01-2021 – 09-01-2024

  - Driving Growth Through Strategy: I led Imperiatec’s digital marketing transformation, developing strategies that contributed to a 150% revenue boost over two years. With a clear focus on results, I brought together multiple digital approaches to achieve impactful growth. - UX/UI Designer for Iconic Brands: Collaborating with powerhouse brands like Samsung, L’Oréal, Clarins, and Burger King, I created intuitive, user-centered designs that elevated both user experience and conversion rates. For each brand, my approach balanced creativity with strategic insight to craft designs that resonate. - SEO & Content Strategy Leadership: My SEO and content initiatives fueled a 172.9% increase in new users and a 67% boost in organic traffic. I didn’t just aim for numbers—I focused on building visibility that sticks and resonates with audiences. - Community Builder at Heart: Engaging communities and fostering growth, I helped grow online followers by 50% annually while achieving a 13% engagement increase. For me, it’s about creating spaces where brands connect with people authentically. - Innovative Analysis & Market Positioning: Through in-depth competitive analysis, I developed positioning strategies that reinforced each brand's place in the market and opened new doors for growth. - Retention & Loyalty Champion: By designing tailored email marketing campaigns, I helped reinforce customer loyalty, making each interaction meaningful and memorable. - Team-First Leadership: Managing a diverse team of five, I ensured every project ran smoothly and every voice was heard, bringing collaborative ideas to life across our marketing and design projects. - Data-Driven Decisions: With a love for analytics, I optimized budgets for maximum ROI, ensuring every marketing dollar went further and kept our strategies agile and effective.

Education

• Sup de PubMaster, Marketing digital
• ESCE International Business SchoolBachelor, International business
• Paris-Sud University (Paris XI)Licence, Physique Chimie Sciences de la terre

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