Marta Jagodzińska

About

I'm a marketing professional with three years of experience working with clients across various industries. I pride myself on exceeding client expectations, building strong relationships, and transforming complex brand messages into engaging, effective content. My approach is rooted in consumer psychology and informed by data, ensuring every creative decision aligns with strategic goals. I believe in continued education and am committed to honing my skills and learning new ones with every collaboration, ensuring I craft content that resonates with audiences and drives results.

Experience

• Performance Creative Strategist · The Marketing Marta10-01-2023

  Strategically sourced and matched creators to client campaigns on Meta and TikTok to ensure strong creative alignment and production quality. Directed end-to-end video content production through detailed creative briefs outlining scripts, b-roll expectations, and filming guidelines. Rigorously reviewed raw footage submissions to ensure consistency with brand standards. Regularly analyzed campaign performance data and KPIs to inform ongoing content optimizations and improvements. Supported continual testing and refinement of video and image assets based on performance.

• Creative Director · Abroadly06-01-2024 – 10-01-2024

  Provided strategic oversight and hands-on management for Abroadly's social media channels on Meta and TikTok. Collaborated closely with the founders, social media manager, and media buyer, ensuring seamless coordination and effective campaign execution. Helped drive new member signups, improved audience engagement, and elevated Abroadly's brand presence across digital platforms.

• Content Creator, Creative Strategist and Video Editor · The Marketing Marta04-01-2022

  Created high-quality video content for a diverse range of clients, including e-commerce, software development companies, clients in the education and VR niche, and many more. Consistently employed creative strategy to align content with clients' overarching goals. This involved meticulous planning, scriptwriting, and storyboarding, ensuring that each piece of content serves a strategic purpose within the broader marketing strategy. Analyzed KPIs as well as overall ad performance and optimized the content providing hook and CTA iterations. Successfully translated complex brand messages into engaging and effective video content, leveraging storytelling techniques, visual effects, and a deep understanding of audience psychology to drive engagement and boost conversions. Utilized video editing software, such as Davinci Resolve and CapCut, to create direct response-driven video creatives optimized for Meta, Google and TikTok. Developed an outstanding reputation for delivering exceptional results, exceeding client expectations, and building long-lasting relationships based on trust and collaboration.

Education

• Uniwersytet Adama Mickiewicza w PoznaniuBachelor's Degree, Linguistics

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