Martin Bucko

About

With a Master's degree in Business Administration and Management from Vysoká škola manažmentu / CityUniversity of Seattle, I have developed a robust career in digital marketing and customer relationship management. Currently, I serve as a Customer Relationship Management Specialist at REWE Group, where I design and execute CRM marketing strategies and loyalty programs. My role involves leveraging SQL and design tools to enhance campaign performance and customer engagement. Previously, I worked as a Digital Marketing Executive at Irrex s.r.o., managing WordPress websites and executing social media campaigns. My experience also includes roles as an Online Specialist at Diners Club CS, HR Support at Inteva Products, and System Administrator at Novartis. My diverse skill set includes technical support, SEO, content marketing, and social media management, all aimed at optimizing user experience and driving business growth.

Experience

• Customer Relationship Management Specialist · REWE Group07-01-2022 – 11-01-2024

  Developed and executed comprehensive CRM marketing and campaign plans, aligning with business objectives and target audience segments. Implemented and managed loyalty programs to foster customer loyalty, increase customer lifetime value, and strengthen brand relationships. Utilized design tools like Photoshop and technical skills in SQL and IT support to create visually appealing marketing materials and optimize campaign performance. Leveraged SQL to analyze customer data, identify trends, and optimize marketing strategies to maximize ROI and improve campaign effectiveness.

• Digital Marketing Executive · Irrex s.r.o.09-01-2019 – 11-01-2024

  Managed and optimized WordPress websites and e-commerce platforms, ensuring a seamless user experience and driving online sales. Executed effective social media campaigns on platforms like Facebook and Instagram, creating engaging content, managing social media channels, and analyzing campaign performance. Utilized design tools like Photoshop to create visually appealing marketing materials and provide administrative support. Planned, executed, and monitored online advertising campaigns to reach target audiences and generate leads. Developed engaging content, including company videos and photos, to promote properties and enhance brand visibility.

• Online Specialist · Diners Club CS (Czech Republic and Slovakia)07-01-2021 – 08-01-2022

  Managed and optimized WordPress websites and e-commerce platforms, ensuring a seamless user experience and driving online sales through effective SEO, content marketing, and email marketing strategies. Executed innovative social media campaigns on platforms like Facebook and Instagram, creating engaging content, managing social media channels, and analyzing campaign performance to optimize ROI. Utilized design tools like Photoshop and technical skills in IT support to create visually appealing marketing materials, troubleshoot technical issues, and maintain website functionality. Planned, executed, and monitored online advertising campaigns, including search engine marketing (SEM), social media advertising, and display advertising, to reach target audiences and generate leads.

• HR Support · Inteva Products07-01-2017 – 04-01-2019

  Provided administration support, prepared recruitment campaigns and advertisements, organized events, created company anniversary video presentations and photos, engaged in recruitment branding, participated in job fairs like ProfesiaDay, managed human systems, prepared employee training, and communicated with the marketing department in the USA.

• System Administrator · Novartis01-01-2015 – 01-01-2017

  Provided technical support and maintained systems.

Education

• Vysoká škola manažmentu / CityUniversity of Seattle programsMaster's degree, Business Administration and Management, General
• Vysoká škola manažmentu / CityUniversity of Seattle programsBachelor's degree, Business Administration and Management, General

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