maryam el banziqui

About

As a PR Strategist and Journalist, I craft communications strategies that don’t just sound good, they work. I’ve consulted and created content across 10+ industries, from finance and insurance to beauty and even off-road motorbiking, helping brands connect with their target audiences. But I don’t just plan content, I create it. I know firsthand what makes people engage, share, and take action. What sets me apart is the blend of strategic PR planning, journalistic storytelling, and hands-on digital content creation. I’ve also passed these skills forward, training others in SEO, copywriting, and content creation during my time at GradJourno.

Experience

• Marketing Strategist · BTS PR Studio02-01-2025

  At BTS Studios, I delivered end-to-end content and digital marketing solutions across multiple projects. I built and managed a website from the ground up, developed campaign formats and scripts, and produced 200+ SEO-optimised blog posts and 100+ short-form videos that achieved strong audience engagement. Key contributions included writing and optimising blogs and scripts using journalistic storytelling techniques, executing A/B testing to refine ad performance and maximise ROI, consulting on client marketing strategies, aligning campaigns with audience insights and brand goals, and applying expertise in WordPress, Google Analytics, SEO, and video editing software to strengthen digital presence. Enhanced video impact by applying innovative multi-angle filming techniques. Completed Digital Strategy training with Grad Journo, applying insights to measurable campaign success. This role solidified my expertise in strategic communications, storytelling, and digital content creation, ensuring campaigns were both creative and performance-driven.

• In House PR Agent · GradJourno02-01-2024

  Analysed over 200 formats for content creators. Researched and published 100+ articles, improving website click-through rates by 35%. Scripted and developed 100+ short videos for digital platforms, increasing viewer engagement by 40%. Optimised articles using SEO best practices, contributing to a 25% increase in search visibility. Helped boost article shares by 50% through content ideation tailored to trending topics and audience insights. Completed editorial tasks under tight deadlines, reducing production turnaround by 15%.

• Store Manager Assistant · JOE & THE JUICE04-01-2023 – 07-01-2025

  Assisted in daily operations with a focus on stock handling and inventory management, implementing FIFO practices to reduce waste and maintain product quality. Trained and onboarded 10+ team members in store and delivery procedures, improving order accuracy by 25%. Improved order accuracy by 25% and reduced inventory discrepancies by 20% through enhanced training and process improvements. Contributed to a 30% reduction in product waste by optimising stock rotation and stock control methods. Maintained excellent customer service standards, supporting a positive store environment and team collaboration.

Education

• middlesex universitypsychology with counselling skills, Science

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