Matan Armoni

About

I am a managing partner at råd, a boutique digital consultancy that helps businesses grow and scale through innovative online marketing strategies and solutions. I have over 13 years of experience in e-commerce, digital marketing, and online advertising, working with leading brands and start-ups across various industries and markets. As a fractional VP growth and a marketing leader, I leverage my skills and knowledge in social media marketing, search engine marketing, affiliate marketing, and website optimization to drive customer acquisition, retention, and loyalty. I also advise and mentor start-ups on how to achieve their growth and revenue goals, and serve as a board member for several organizations. My mission is to bridge the gap between culture and technology, and create impactful and engaging online experiences for consumers and businesses alike.

Experience

• Chief Executive Officer · råd01-01-2018

  www.digirad.io

• CMO · Adika04-01-2020 – 06-01-2021

  As CMO at Adika, likely responsibilities included overseeing marketing strategies, managing marketing campaigns, and driving brand growth.

• Online Division Director of E-Commerce · Essilor03-01-2015 – 12-01-2017

  As Online Division Director of E-Commerce at Essilor, likely responsibilities included managing online sales channels, optimizing e-commerce strategies, and enhancing user experience.

• Director of E-Commerce · EyeBuyDirect Inc.01-01-2008 – 03-01-2015

  I joined EyeBuyDirect when it was literally a one man operation run out of a hotel room in Shanghai. It took a leap of faith to join, but over the last decade the company has grown steadily over 40% every year. My role at EyeBuyDirect included pretty much everything that is customer facing in an online retail business- Marketing Strategy development and Budget Mix Allocation, Website Development and User Experience Optimization, Web Analytics, Search Engine Marketing (Paid and organic), Affiliate Marketing, Social Media Marketing, Email and Customer Retention Marketing, Customer Service, Web-design, Web Programming, Branding, Strategic Planning, Technology Evaluation and Integration, Vendor and Agency management.

• Marketing and Events Coordinator · World Wide Ticketing03-01-2007 – 12-01-2007

  Online Sourcing, Social Media Marketing, Email Marketing, Affiliate Marketing, Website User Experience. Joined forces with one of Melbourne's top travel agents to expand online visibility of specialty travel packages.

Education

• Monash UniversityMaster's degree, International Business
• The Hebrew University of JerusalemBachelor's degree, Political Science and Government

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