Mauricio Monzón del Castillo

About

With a robust educational background, including an MSc in Strategic Marketing Management from BI Norwegian Business School and a BBA from National Chengchi University, [Your Name] has cultivated a dynamic career in marketing and digital strategy. Currently serving as COO & Managing Partner at Charly Agency, [Your Name] oversees daily operations, strategic planning, and business development. Previously, at Precis Digital, [Your Name] excelled as a Senior Media Strategist & Social Media Lead, driving innovative social media strategies and achieving significant campaign successes. As a Senior Digital Specialist, [Your Name] led online revenue growth and channel diversification. Earlier roles include Marketing Manager at Trademate Sports, where [Your Name] developed versatile marketing strategies and enhanced customer retention. [Your Name] brings a data-driven, creative approach to marketing, consistently delivering exceptional results across various digital platforms.

Experience

• COO & Managing Partner · Charly Agency01-01-2024

  As COO & Managing Partner, responsible for overseeing daily operations, strategic planning, and business development to drive company growth.

• Senior Media Strategist & Social Media Lead · Precis Digital06-01-2022 – 01-01-2024

  - Social Media Strategy Lead & Innovation: Lead the Social Media group locally. Spearhead the design of paid social media strategies for new clients, fostering a test and learn approach to leverage new features and platforms effectively. - Strategic Performance Marketing Leadership: Led complex accounts and drove cross-division projects, delivering branding strategies for clients. Orchestrated cross-channel branding campaigns for Fjällräven across 25+ European countries, achieving a remarkable 50% campaign recall lift above EMEA benchmark. - Data-Driven Creativity: Conducted creative and ad copy audits for multiple digital channels, achieving a 40% higher click-through rate. Utilized insights to optimize existing campaigns and inspire future strategies. - Market Prioritization Expertise: Designed and refined market prioritization strategies, effectively allocating marketing budgets based on market maturity, local trends, and client's internal goals.

• Senior Digital Specialist · Precis Digital12-01-2021 – 01-01-2024

  - Driving Online Revenue Growth: Achieved over 70% YoY online revenue growth for multiple B2B and B2C clients through a future-proof full-funnel digital approach. - Channel Diversification & Optimization: Successfully tested and incorporated new channels like TikTok and Programmatic while maintaining a targeted Cost of Sale (CoS). - Thought Leadership & Training: Conducted internal and external training sessions on Paid Social, data-driven attribution, and the latest tracking trends across channels.

• Digital Specialist · Precis Digital08-01-2019 – 12-01-2021

  - ROI-Focused Advertising: Managed and optimized digital channels for various clients, including Facebook (Meta), Google Ads, LinkedIn Ads, Snapchat Ads, and more, ensuring maximum ROI and meeting client KPIs. - Continuous Improvement: Implemented testing and iterative frameworks to evolve strategies and drive client development.

• Marketing Manager · Trademate Sports04-01-2018 – 04-01-2019

  - Versatile Marketing Generalist: Developed engaging content for the website and blog, leading to steady organic traffic growth (10% per month). Managed all paid channels, contributing to over 40% of new customer acquisition. - Affiliate Marketing Expansion: Collaborated with content creators and bloggers to expand the affiliate marketing strategy, boosting brand visibility and engagement. - Data-Driven Insights: Analyzed Google Analytics data to improve marketing efforts, creating a monthly dashboard showcasing conversion rates from first visit to subscription. - Customer-Centric Email Marketing: Executed email marketing campaigns to enhance customer retention, resulting in a 5% monthly decrease in customer churn rate. - Creative Social Media & Video Marketing: Designed and published engaging social media content, including video marketing on YouTube, demonstrating creativity and independence in executing original marketing ideas. - Market Research & Customer Support: Conducted market research to identify potential influencers, affiliates, and backlink sites. Provided exceptional customer support to over 1000 customers, showcasing strong problem-solving and service-oriented skills.

Education

• BI Norwegian Business SchoolMSc in Strategic Marketing Management, Marketing
• National Chengchi UniversityBachelor of Business Administration - BBA

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