Mavis Huang

About

With a background in brand and consumer marketing, I have experience working with companies such as LendingClub, Mavie. Cosmetics, Opendoor, Rakuten Viki, and Whisper App. At LendingClub, I led the rebranding and repositioning effort, conducted competitive landscape analysis, and spearheaded the planning of the company's first-ever influencer partnership campaign. During my time at Mavie. Cosmetics, I launched the brand online and in-store, secured partnerships with IPSY and Hautelook, and managed all internal projects and external coordinations with partners. My role at Opendoor involved auditing social media engagement metrics, identifying opportunities to grow new channels, and co-authoring new social media guidelines. At Rakuten Viki, I managed a combined 11M+ following across various major social media channels and messaging platforms. I also have experience in content marketing at Whisper App.

Experience

• Brand & Consumer Marketing at LendingClub · LendingClub03-01-2022 – 10-01-2023

  Full spectrum fintech marketplace bank reinventing banking to give you a path to financial success. Championing the financial health of members with fairness, simplicity, and heart. Owned rebranding and repositioning effort for visual identity and content strategy on B2C and B2B social channels. Conducted competitive landscape analysis and created a multi-year social media and content strategy roadmap. Spearheaded planning of the company's first-ever influencer partnership campaign. Led cross-functional projects with various teams. Developed social content and assets using design tools: Canva and Figma. (Role eliminated in a 14% / 172-employee company-wide workforce reduction in Oct 2023)

• E-Commerce & Retail - Brand & Product Marketing at Mavie. Cosmetics · Mavie. Cosmetics04-01-2018 – 03-01-2022

  A cruelty-free beauty startup that empowers everyone to shine from within. Launched online and in-store on HSN and Riley Rose nationwide. Secured partnerships with IPSY and Hautelook. Conducted pre-product research and orchestrated diverse marketing content and collaterals. Created influencer strategy with over 35 partnerships. Ideated, designed, and developed 22 unique SKUs. Managed all internal projects and external coordinations with partners to meet deadlines, objectives, and budgets.

• Organic Marketing at Opendoor · Opendoor12-01-2017 – 04-01-2018

  A technology company disrupting traditional real estate industry to empower everyone with the freedom to move. Audited social media engagement metrics, identified opportunities to grow new channels, and partnered closely with cross-functional teams in marketing, product, and sales. Co-authored new social media guidelines with Legal and Product Marketing. Developed visual templates with Design to support various social content buckets and amplify brand voice.

• Social Media & Integrated Marketing at Rakuten Viki · Rakuten Viki03-01-2017 – 10-01-2017

  A global video streaming service specializing in popular Asian content and powered by an avid international community. Managed a combined 11M+ following across various major social media channels and messaging platforms. Led and mentored a Social Media Marketing Team. Owned content strategies & programming for live streaming and video marketing strategy. Researched user preferences through focus groups and surveys. Developed social content and assets using design tools: Adobe Photoshop, Illustrator, and Premiere.

• Content Marketing at Whisper App · Whisper App10-01-2014 – 10-01-2015

  An anonymous social platform to share thoughts with the world and build lasting, meaningful relationships in a community built around trust and honesty. Collected user feedback and selected content for the Popular and Group feeds. Identified trends and current issues pertinent to various user groups and interests. Researched, edited, and created seeded content relevant to target audiences. Conducted product competitive analysis and built analytics solution to track and alert team performance and engagement metrics/KPIs.

Education

• Columbia University in the City of New York

Similar talent on Pangea

Melody T.Product & Growth Marketing | Columbia, B2B SaaS, Machine Learning, ClimateNew York, NYSean A.Strategic Fractional CMO | Branding Architect | Social Media Maven | Entrepreneurial | Empowering eCommerce StartupsMolly H.Brand Manager MBA | Omni-Channel | CPG | Shopper Marketing | Retail Media | Influencer ManagementFort Collins, COCorey P.Brand Marketing | Social Media | Amazon Partnership ExpertiseBoise, ID