Molly Hailey
Brand Manager MBA | Omni-Channel | CPG | Shopper Marketing | Retail Media | Influencer Management
7 yrs experience · Fort Collins, CO · <10 hrs/week
About
Seasoned marketing professional with a proven track record of driving growth and success for premier consumer brands. Skilled in developing and executing omnichannel marketing strategies, leveraging data-driven insights to optimize campaign performance and brand positioning. Effective at collaborating cross-functionally to align marketing, sales, e-commerce, and supply chain initiatives. Shopper marketing program development and evaluation Syndicated data analysis to uncover marketplace insights Omnichannel campaign planning, execution, and reporting Digital marketing optimization for improved ROI New product development and go-to-market strategy Market & consumer research Social Media, influencer, and customer review program management
Skills
Experience
- Associate Brand Manager · Purely Elizabeth11-01-2023 – 04-01-2024
As an Associate Brand Manager, likely contributed to brand strategy, marketing campaigns, and product development.
- Associate Brand Manager · Do Good Foods06-01-2022 – 11-01-2023
As an Associate Brand Manager, likely contributed to brand strategy, marketing campaigns, and product development.
- Digital Services & Product Marketing Associate, Marketing Associate | Consumer Oral Care, MBA Marketing Intern | Consumer & Professional Oral Care · Water Pik, Inc.01-01-2017 – 06-01-2022
Contributed to digital services, product marketing, and consumer oral care marketing. Likely involved in marketing strategy, campaign execution, and product development.
- Freelance · Get Canopy05-01-2024
-Write & edit instruction manuals, quick start guides
Education
- Colorado State UniversityMaster of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
- Colorado State UniversityGraduate Certificate, Marketing
- Colorado State UniversityBachelor of Science - BS, Business Management
- Colorado State UniversityBachelor of Science - BS, Hospitality Administration/Management
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