Maya Ndungu

About

Marketing Specialist with 7+ years of experience in content creation, digital marketing, and project management. Skilled in leveraging data and analytics to optimize campaigns, improve engagement, and drive measurable results. Adept at collaborating with cross-functional teams, managing multiple projects, and developing trusted stakeholder relationships. Known for creativity, attention to detail, and delivering effective marketing solutions that enhance brand positioning and support business growth. Also led podcast strategy and production, launching three podcasts (Crazy Little Thing Called Marriage; Practice Makes Parent; ReFocus with Jim Daly) and building content calendars and SEO-optimized campaigns.

Experience

• Digital Marketing Manager | Sales · C&A Engraving04-01-2025 – null

  Built digital strategies that increased online presence and drove 30% sales growth in the first quarter; Designed and standardized marketing processes, reducing campaign turnaround time; Partnered with sales and product teams to align go-to-market strategies; Created engaging content (videos, product showcases, and customer testimonials); Ran paid ad campaigns and promotions to drive traffic and orders; Developed Excel-based dashboards to track lead conversion and campaign ROI.

• Marketing Specialist | Project Management · Focus on the Family01-01-2023 – 10-31-2024

  Partnered with executive leadership to streamline workflows, reducing delays and increasing team output by 20%; Led end-to-end creative projects, coordinating cross-functional teams to deliver on-time, high-quality campaigns; Built and maintained organizational tools in Microsoft Teams and Aprimo for efficient collaboration and project tracking; Produced analytics reports informing strategy for podcast growth and engagement; Wrote, edit, and design content for podcasts, social media, and email campaigns; Managed creative projects and promotions to drive audience engagement and brand awareness; Optimized content for SEO and digital channels; Strategist and created 3 new podcasts: Crazy Little Thing Called Marriage, Practice Makes Parent, and ReFocus with Jim Daly.

• Marketing Strategist · Various Companies05-01-2018 – null

  Strengthened brand presence and established content, website design, and social media assets; Conducted variance analysis on campaign results and implemented adjustments that improved ROI; Trained staff and clients on new processes, tools, and digital platforms to maximize efficiency and adoption; Drove brand growth and customer acquisition by creating tailored marketing and sales strategies for startups and small businesses; Analyzed and generated monthly reports using Google Analytics, Sprout Social, and Meta Business Suite; Led fundraising campaigns and client initiatives with measurable improvements in lead generation.

Education

• Catholic University of Eastern AfricaBachelor's Degree, Commerce

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