Melani Meister

About

Sales, to me, is about more than closing deals. It’s about building relationships and creating long-term value. With 8+ years in the beverage alcohol industry, I’ve led sales strategy, business development, and account growth, helping clients solve complex tax and compliance challenges with a consultative approach. It’s my genuine interest in my clients, the challenges their business is facing, and my ability to simplify complex solutions that leads me to consistently exceed sales targets year after year and drive growth in both new and existing accounts. At the core, I’m a people-first leader with a passion for empowering clients and teams to succeed.

Experience

• Sales Director · BevLogic2025-11-01 –
• Member · Pavilion2025-04-01 –

  As a Pavilion member, I’m part of a global community of high-performing professionals focused on leadership, growth, and go-to-market excellence. This experience allows me to invest in my personal development, stay ahead of evolving best practices, and bring fresh perspectives and proven frameworks back to my role—making me a stronger, more strategic contributor to my team and company.

• Owner and Head Coach · Central Coast Diving Club2023-08-01 –

  Central Coast Diving Club (CCDC) offers year-round training for divers of all levels. Our mission is to provide an inclusive, safe environment for athletes of all ages, to achieve personal success in the sport of diving while building memories and gaining positive experiences that will last a lifetime. Our training includes essential conditioning and skill progressions required to develop the fundamentals needed to be successful at any level.

• Sr. Sales Executive, Beverage Alcohol · Avalara2019-01-01 – 2025-11-01

  As a Sales Executive on Avalara’s Beverage Alcohol team, I help wineries, breweries, distilleries, and distributors simplify compliance and scale with confidence. I drive new business by managing the full sales cycle — from prospecting to close — and delivering tailored tax compliance solutions that reduce risk and save time. I’ve consistently exceeded quota, earning President’s Club honors (3x) while driving double-digit revenue growth in my territory and building longterm client relationships.

• Sales Manager · Compli, Inc.2017-06-01 – 2019-01-01

  (Acquired by Avalara) Compli is a beverage compliance company serving the wine, beer and spirits industries. We provide a full spectrum of compliance services, from SaaS technology to full-service management, to aid in the execution of ensuring full compliance at the federal and state level.

• Senior Account Manager, MINDBODY Connect Workplace · MINDBODY, Inc.2016-05-01 – 2017-04-01

  At MINDBODY, I was part of a small team within the larger organization that launched and scaled a new product offering. I partnered with leadership and product managers to shape the roadmap, oversee a full rebrand and platform rebuild, and roll out go-to-market strategies that drove engagement 25% above industry benchmarks. I managed contracts and renewals for the MINDBODY Connect Workplace portfolio, achieving a 92% client retention rate, while also leading and developing the account management team. This role gave me the opportunity to blend strategic planning with hands-on execution, contributing directly to the growth of a new business line inside a high-growth SaaS company.

• Account Manger, MINDBODY Connect Workplace · MINDBODY, Inc.2015-05-01 – 2016-04-01
• Account Specialist, MINDBODY Connect Workplace · MINDBODY, Inc.2014-05-01 – 2015-05-01
• Sales Associate, MINDBODY Exchange · MINDBODY, Inc.2013-11-01 – 2014-05-01
• Assistant Marketing Coordinator · Mental Marketing2013-10-01 – 2014-05-01

  As the Assistant Marketing Coordinator, I worked closely with all Mental Marketing team members to prioritize and manage tasks to achieve monthly goals. Responsible for the scheduling and development of Mental Marketing’s social media presence. Created content and interacted with the brand’s community through daily posts and conversations. Assist the Marketing Coordinator with client engagement deliverables and administrative duties.

Education

• California Polytechnic State University-San Luis ObispoBusiness Administration, Marketing Management

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