Melissa Lepore

About

I help emerging brands and mid size organizations unlock customer value, scale innovative solutions, and drive responsible growth by aligning business goals with data, insights, and human-centered strategy. With 15+ years of experience in customer engagement, loyalty, and data strategy, I can bring my understanding of Fortune 500 brands and smaller brands alike to deliver measurable impact in regulated environments, competitive industries, and complex customer marketplaces. My Approach: I lead with curiosity and collaboration—working across technical and non-technical functions to uncover customer and business needs. I align insights with strategy to design 1:1 engagement programs, data ecosystems, and experimentation frameworks that enable continuous learning, optimization, and innovation. This approach fosters customer trust, stronger connections, and sustainable growth—compounding into meaningful relationships, brand loyalty, and long-term business value. My Expertise & Focus Areas: Go-To-Market Strategy & Execution, Customer Engagement, Loyalty & Retention, Data Strategy & Program Design, Cross-Functional & Stakeholder Leadership, CRM, Personalization & Segmentation, Predictive Models, Behavioral Data & AI for Marketing, Experimentation & Test-and-Learn Frameworks, Omnichannel Marketing & Digital Transformation, Trust-Based Business Practices & Responsible Growth. My Values: Prioritize Understanding, Engage Authentically, Listen Empathetically, Test and Analyze Scientifically, Grow Responsibly. My brand credentials: Caesars Entertainment, Hyatt, Jimmy John’s, Peet’s Coffee, and GSK Let’s connect to explore how I can help unlock customer value and lasting competitive advantage.

Experience

• Owner / Partner / Consultant (Remote) · CUSTOMER CATALYST SOLUTIONS2023

  Deliver customer-centric strategies, CRM ecosystems, and analytics frameworks for diverse industries. • Casino Solutions: Designing data-driven casino marketing solutions, including lifecycle segmentation models, reinvestment strategies, and audience prioritization frameworks to support campaign targeting, retention, and revenue optimization. • Healthcare (Pharma Client): Optimized launch design of a 1:1 patient support program of an injectable treatment through end-to-end journey mapping. Results drove CRM requirements and mitigated risk of negative-impact treatment and CX scenarios. • Luxury Restaurant: Created a cross-functional engagement strategy for a luxury restaurant brand, identifying customer data gaps and recommending an enterprise data warehouse solution to unify loyalty and operational data. • Healthcare Startup: Led strategic planning for a healthcare startup, delivering funding-ready communications and content to support a new national patient safety curriculum.

Education

• University at BuffaloMaster of Business Administration (M.B.A.), Marketing
• University at BuffaloBachelor's Degree, Bachelors Science - Business Administration - Finance
• Ithaca CollegeUndergraduate studies

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